Strategic Negotiation in Real Estate Transactions: Brazilian Case
Abstract
The article demonstrates a real estate business negotiation in Brazil. The case highlights how crucial strategic negotiation is when aligning their expectations and interests, like anchoring and counterproposals. The negotiation displays the significance of negotiation and planning skills, and understanding the underlying interests of the opposing side is of utmost relevance. The analysis provides insight into the dynamic character of negotiation, focusing on preparation, imagination, and effective communication to achieve mutually satisfactory results for both sides. This study provides insight into negotiation techniques and their usage in real environments, i.e., real estate transactions.
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References
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Firozpur Jhirka, Haryana, India
