GPH-International Journal of Social Science and Humanities Research

Healing with African literature: Emecheta’s Second Class Citizen as auto-scriptotherapy text

Adewale Ezekiel Adejumo — 2025-05-03

There are a lot of literary studies on African experiences right from colonisation to the present as well as exploration of the Literature of the Black Diaspora but little attention has been paid to Literature and Medicine as a field of study and synergy between the two as life-nurturing and life-preserving disciplines. Therefore, this paper examines Literature as therapy that heals the writer and characters in Emecheta’s Second Class Citizen as well as the readers. The Psychoanalytic theory of Carl Jung is used to drive this work as he posits that components like animus, anima, persona, and shadow are the drives for human behaviour which could be positive or negative as well as survival of man on eartth.The findings in Emecheta’s Second Class Citizen views the text as Auto-scriptotherapy as it heals both the author and the readers with the assistance of using the complexity in the portrayal of Adah to teach medical personnels how to deal with their patients with patience, sympathy and love with a view to healing both the sickness and the sick. Therefore, both traditional and Contemporary African Literature are capable of healing writers, doctors, patients and the depressed as explored in the text. While African Literature can be recommended to units of Medicine in Nigerian and African Universities as it serves as therapy to all, as they erect medical humanities classes.

Influence of social media advertising on the perception and patronage of made-in-Nigeria fashion products by tertiary students in Abia State

Okafor, Theophilus Tochukwu — 2025-05-06

This study was carried out to determine the Influence of Social media advertising on the Perception and Patronage of Made-in Nigeria Fashion Products by Tertiary Students in Abia State. The major objectives of the study was to ascertain the extent tertiary students in Abia state were exposed to Made-in Nigeria fashion products on social media and ascertain the extent social media advertisement influences their patronage of Made-in Nigeria fashion products. The study reviewed the Uses and Gratification theory as well as the Media dependency theory. The population of the study was 59,721students in public tertiary institution in Abia state out of which a total of 384students were sampled. The questionnaire served as the instrument for data collection. The findings of the study revealed that tertiary students in Abia State were to a high extent exposed to Made-in-Nigeria fashion products advertised on social media platforms. It was also revealed that tertiary student in Abia State perceive Made-in-Nigeria fashion products to be of good quality. Lastly, it was revealed that social media advertisement to a great extent influencedtertiary students’ patronage of Made-in-Nigeria fashion products. Based on the findings, the researcher concluded that social media advertisement to a great extent influence the perception of tertiary student in Abia state and their patronage of Made-in-Nigeria fashion products. The researcher therefore recommended that more people should take advantage of the opportunities social media has provided and create positive contents about Made-in-Nigeria fashion products so as to promote more favourable perceptions about Made-in-Nigeria products in the minds of people.

Brazilian Baker Shop: A Case Study on Collaborative Negotiation

Eduardo Matos Scheuer — 2025-05-06

The article describes a family business negotiation in Brazil. The bakery faced management and organization problems due to its family nature, lack of professional management, and 24/7 operations. The business faced issues such as centralized management, high employee turnover, high maintenance costs, emotional issues, stress, lack of schedules for family life, and the matriarch's health depletion, worsening family relationships. This work presents the negotiation's outcome and discusses best practices to solve issues without jeopardizing family ties.

Disney's Pixar Animation Studios Acquisition Case: Revitalization or Trouble?

Pedro Paulo Rigoni Gasparini — 2025-05-08

The work analyzes Pixar Animation Studios' history, including Disney's acquisition of Pixar in 2006. Pixar was founded in 1986 and is located in Emeryville, California. However, Pixar started its operations as part of the Lucasfilm division. Pixar has produced 28 movies, earning 23 Academy, 11 Grammy, and 10 Golden Globe awards. Obviously, Pixar revised Disney's creative process, but at what cost? We analyze the business negotiations, sequels, COVID-19 challenges, and financial struggles. Discussion and lessons learned comprise this article.

RESEARCHING THE STUDENTS' INFORMATION SHARING BEHAVIOR ON SOCIAL NETWORKING PLATFORMS: THE MEDIATING ROLE OF SOCIAL MOTIVATION

Bui Thi Phuong Hoa — 2025-05-10

The study focuses on the factors affecting students' information sharing behavior on social networks, especially the mediating role of social moral motivation. Using quantitative research methods, survey data were collected from 364 students studying at Hanoi University of Industry. Data were processed using SPSS 25.0 and AMOS 24 software. The research results showed that subjective norms, need for affiliation, expected social benefits, and expected outcomes have a positive impact on students' social motivation and intention to share information on social networking platforms, and the research results also pointed out the mediating role of social motivation.

Strategic Negotiation in Real Estate Transactions: Brazilian Case

Iara dos Santos Lago — 2025-05-10

The article demonstrates a real estate business negotiation in Brazil. The case highlights how crucial strategic negotiation is when aligning their expectations and interests, like anchoring and counterproposals. The negotiation displays the significance of negotiation and planning skills, and understanding the underlying interests of the opposing side is of utmost relevance. The analysis provides insight into the dynamic character of negotiation, focusing on preparation, imagination, and effective communication to achieve mutually satisfactory results for both sides. This study provides insight into negotiation techniques and their usage in real environments, i.e., real estate transactions.

Effective Labor Claim Negotiation: A Brazilian Case Study

Danilo Dias de Barros — 2025-05-12

This case study presents a negotiation between a law firm and a former Italian haute cuisine pizzeria manager over a labor claim worth $100,000. After three previous lawyers failed to resolve the case, the law firm achieved a significant procedural turnaround by challenging the former manager's free justice and requesting a conciliation hearing. The outcome of whether the parties reached a mutual agreement is revealed in this study. This case underscores the importance of understanding the underlying interests of both parties in working towards a mutually beneficial resolution. The article concludes with a discussion of key implications derived from the case.