THE FACTORS AFFECT CONSUMERS’ INTENTION TO PURCHASE ECO-FRIENDLY BAGS IN HAIPHONG CITY
Keywords:
Influencing factors, purchase intention, eco-friendly bags, consumers, Hai Phong City
Abstract
This research focuses on understanding the factors that influence consumers' intention to purchase environmentally friendly bags in Hai Phong City. There are 5 factors proposed to be included in the research model. However, with the collected data from 328 Hai Phong consumers tested using the SMARTPLS software, the testing results showed that 3 factors positively influence the intention to purchase environmentally friendly bags, which the factor with the greatest influence is "Expectations for a good life for future generations" (KVCS) (0.394), followed by the factor "Personal Image" (HACN) (0.219) and finally the factor "Attitude towards eco-friendly bags" (TD) (0.150). The results of testing the factors "Green Marketing Programs" (MX) and "Environmental Understanding" (HBMT) are not statistically significant enough to influence the intention to purchase environmentally friendly bags of consumers in Hai Phong City. With the above testing results, the research team exchanged and discussed ideas to convey messages and encourage consumers to use environmentally friendly bags.
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References
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Ajzen, I. (1991). The theory of Planned Behavior. Organizational Behavior and human decision processes, 50(1), 179-211
Albayrak, T., Aksoy, S. and Caber, M. (2013). The effect of environmental concern and skepticism on green purchase behavior. Marketing Intelligence & Planning, 31(1): 27–39.
Allport, G. W. (1935). Attitudes, Handbook of Social Psychology 2. Worcester: Clark University Press, 798–844.
Aman, A. H. L, Harun, A. and Hussein, Z (2012). The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable. British Journal of Arts and Social Sciences, 7(2): 145–167.
Anees Ahmad, K. S. Thyagaraj (2015). Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits. Current World Environment 2015;10(3). DOI: http://dx.doi.org/10.12944/CWE.10.3.18
Bagozzi, R. and Yi, Y (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Sciences, 16, 74-94. http://dx.doi.org/10.1007/BF02723327
Baldwin, E. (1993). The Case for Animal Research in Psychology. Journal of Social Issues, 49(1), 121-131.
Bennett, P. D.(1988). Marketing McGraw-Hillseries in marketing. McGraw-Hill College
Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, 5(1), 5 - 21.
Cai Trinh Minh Quoc et al (2020). Factors affecting the intention and behavior of consumers to use eco-friendly bags at supermarkets in Hue City. Hue University Science Magazine: Economics and Development; pISSN: 2588–1205; eISSN: 2615–9716, Volume 129, Issue 5B, 2020, Page 5–21.https://doi.org/10.26459/hueuni-jed.v129i5B.5818
Chan, R. Y. K. (2004). Consumer responses to environmental advertising in China. Marketing Intelligence & Planning, 22(4), 427-437.
Chin, W.W. (1998). The Partial Least Squares Approach for Structural Equation Modeling. In: Modern Methods for Business Research, Lawrence Erlbaum Associates Publishers, Mahwah, 295-336.
The government (2015). Decree detailing the implementation of some articles of the Law on Environmental Protection. https://thuvienphapluat.vn/van-ban/Tai-nguyen-Moi-truong/Nghi-dinh-19-2015-ND-CP-huong-dan-Luat-Bao-ve-moi-truong-266743.aspx
Clark, L. A., & Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological Assessment, 7(3), 309–319. https://doi.org/10.1037/1040-3590.7.3.309
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associates, Publishers. https://doi.org/10.4324/9780203771587.
Cook A.J, Kerr J.N & Moore K.(2002). Attitudes and Intention Toward Purchasing GM Food. Journal of Economic Psychology, 23, 557-572.
Conner M. & Armitage C. (1998). Extending Theory of Planned Behavior: A Review and Avenues For Further Research. Journal of Applied Social Psychology, 28,1429-1464.
Devellis, R. (2012). Scale Development Theory and Applications. Sage Publications, New York.
Du Thi Chung, Phan Hong Nhi (2023). Factors affecting consumers' intention to use eco-bags for shopping in Ho Chi Minh City. Journal of Finance – Marketing; Vol. 14, Issue 2; 2023. ISSN: 1859-3690. DOI: https://doi.org/10.52932/jfm.vi2
D’Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162-173.
Fishbein, M & Ajzen, I (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley, Reading, MA
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312
Garson, G.D (2016). Partial Least Squares: Regression and Structural Equation Models. Statistical Associates Publishers, Asheboro.
Grubb E.L. & Grathwohl H.L.(1967). Consumer Self-concept, Symbolism and Market Behavior: A Theoretical Approach. Journal of Marketing, Vol.31, No.6, 22-27.
Ha Minh Tri (2022). Factors affecting students' decisions to buy green products in Ho Chi Minh City. Ho Chi Minh City Open University Science Magazine – Economics and Business Administration, 17(2), 19-35. DOI: https://doi.org/10.46223/HCMCOUJS.econ.vi.17.2.2158.2022
Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective. Pearson Education, London.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2016). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (1st ed.). Thousand Oaks, CA: Sage publications.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., & Thiele, K. O (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications.
Henseler, J. and Sarstedt, M (2013). Goodness-of-Fit Indices for Partial Least Squares Path Modeling. Computational Statistics, 28, 565-580. https://doi.org/10.1007/s00180-012-0317-1
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8.
Hock, C., Ringle, C.M., & Sarstedt, M (2010). Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International Journal of Services Technology and Management, 14(2-3)
Hoang Trong Hung, Huynh Thi Thu Quyen, Huynh Thi Nhi (2018). Factors affecting green consumption behavior of consumers in Hue City. Science Journal of Hue University: Economics and Development; ISSN 2588–1205. Volume 127, Number 5A, 2018, pp. 199–212; DOI: https://doi.org/10.26459/hueuni-jed.v127i5a.5070
Ho Huy Tuu et al (2018). Factors affecting green consumption behavior of Nha Trang people. Foreign Economic Relations Journal No. 103. Journal of International Economics and Management of Foreign Trade University.
Hu, L.-t., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1–55. https://doi.org/10.1080/10705519909540118.
Kalafatis, S.P. et al. (1999). Green marketing and Ajzen’s theory of planned behavior:
a cross-market examination. Journal of Consumer Marketing, 16(5): 441 – 460.
Kline, R. B. (2015). Principles and Practice of Structural Equation Modeling. Guildford Press.
Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental education research, 8(3), 239 - 260.
Kumar, P. and Ghodeswar, B.M. (2015). Factors affecting consumers’ green product
purchase decisions. Marketing Intelligence & Planning, 33(3): 330 – 347.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573-586.
Le Chi Cong (2020). Intention to reduce the use and discharge of plastic bags among coastal communities in Nha Trang Bay: The role of awareness of harmful effects of plastic bags and environmental protection. Asian Journal of Economic and Business Research 31st Year, No. 1 (2020), 75–92.
McShane, S.L. and Von Glinow, M.A. (2005). Organizational Behavior. New York: McGraw-Hill Co.
Munnukka, J. (2008). Customers’ Purchase Intentions as a Reflection of Price Perception. Journal of Product & Brand Management. Advances in Journalism and Communication, 6 No.2, 188-196. https://doi.org/10.1108/10610420810875106
Nguyen Ba Phuoc (2015). Factors affecting young consumers' intention to buy green products - A research in the South Central provinces. Thesis Master of Economics. Ho Chi Minh City University of Economics.
Nguyen The Khai, Nguyen Thi Lan Anh (2016). Research on green consumption intentions of consumers in Ho Chi Minh City. Ho Chi Minh City Open University Scientific magazine - No. 11 (1) 2016.
Onkvisit S. & Shaw J. (1987). Self-concept and Image Congruence: Some Research and Managerial Implications. Journal of Consumer Marketing, Vol.4, No.1, 13-23.
Pickett-Baker, J., & Ozaki, R. (2008). Pro-environmental products: marketing influence on consumer purchase decisions. Journal of Consumer Marketing, 25(5), 281-293.
Pham Thi Lan Huong (2014). Predicting green purchase intention of young consumers: Influence of cultural and psychological factors. Socio-Economic Development Magazine, Da Nang Socio-Economic Development Research Institute, No. 200, February 2014.
Pham Thu Huong and Tran Minh Thu (2019). Factors affecting the intention to purchase products with environmentally friendly packaging of Vietnamese youth in Hanoi. Journal of Commercial Science, Foreign Trade University. No. 133. Code: 133.2BMkt.21
Sarumathi, S. (2014). Green Purchase Behavior–A Conceptual Framework of Socially Conscious Consumer Behavior. Global Journal of Finance and Management, 6(8), 777 - 782.
Sarstedt, M., Ringle, C. M., & Joseph F. Hair (2017). Partial least squares structural equation modeling (PLS-SEM). Handbook of Market Research. Springer International Publishing.
Shrum, L.J., McCarty, J.A. and Lowrey, T.M. (1995). Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy. Journal of Advertising, 24(2): 71–82.
Hai Phong Department of Industry and Trade (2022). Implementing the task of limiting the use of non-degradable plastic bags and implementing "anti-plastic waste" at several commercial centers, supermarkets, convenience stores, and traditional markets in the city. https://socongthuong.haiphong.gov.vn/TIN-TUC-NOI-BAT/Trien-khai-thuc-hien-nhiem-vu-Han-che-su-dung-tui-nilon-kho-phan-huy-va-thuc-hien-chong-rac-thai-nhua-tai-mot-so-trung-tam-thuong-mai-sieu-thi-cua-han-108974.html
Sparks P. và Shepherd R. (1992). Self-Identity and Theory of Planned Behavior: Assessing the Role of Identification with Green “Consumerism’’. Social Psychology Quarterly, 55, 388-399.
Strong, C. (1996). Features contributing to the growth of ethical consumerism - a preliminary investigation. Marketing Intelligence & Planning, 14(5): 5–13.
Sun, Y., Wang, S., Zhao, D., and Fan, J. (2017). Understanding consumers’ intention to use plastic bag: using an extended theory of planned behavior model. Nat Hazards.
Suplico, L.T. (2009). Impact of green marketing on the students’ purchase decision. Journal of International Business Research, 8(2), [online] Available at: http://www.freepatentsonline.com/article/Journal-International-Business-Research/2292 20657.html> [Accessed 13 June 2015]
Than Huynh Giao et al (2021). Factors affecting consumers' intention to use eco-friendly bags in Tra Vinh City. Asia-Pacific Economic Review (February 2021)
Tran Anh Tuan, Nguyen Thi Tuyet Mai (2017). Factors affecting green shopping behavior of consumers in Dong Ha City, Quang Tri province. Science Journal of Hue University: Economics and Development; ISSN 2588–1205. Volume 126, Issue 5C, 2017, P. 33–44; DOI: http://dx.doi.org/10.26459/hueuni-jed.v126i5C.4454
UN Environment Programme (2018). Our planet is drowning in plastic pollution. https://www.unep.org/interactives/beat-plastic-pollution/?fbclid=IwAR0m82vQeI7C3dxlqhEe969IFfP5RfPjN1y1KX7ExewPdK_rVN0xeCj7ymg
Visa, I., & Faihurst, A. (1999). Factors underlying the phenomenon of consumer ethnocentricity: evidence from four central European countries. The International Review of Retail, Distribution and Consumer Research, 9(4). 321-337, http://doi.org/10.1080/095939699342444
Vo Thi Bach Hoa (2014). Analyzing factors affecting the intention to buy environmentally friendly bags. Master's thesis, Nha Trang University.
Wahid, N.A., Rahbar, E., & Shyan, T.S., (2011). Factors Influencing the Green Purchase Behavior of Penang Environmental Volunteers. International Business Management, 5(1), 38-49.
Zand Hessami, H., & Yousefi, P. (2013). Investigation of significant factors influencing green purchasing behavior: Interactive approach. European Online Journal of Natural and Social Sciences, 2(4), pp-584.
Zia-ur-Rehman, and Dost, M.K. (2013). Conceptualizing Green Purchase Intention in Emerging Markets: An Empirical Analysis on Pakistan. The 2013 WEI International Academic Conference Proceedings, 99-120.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Springer, New York
Ajzen, I. (1991). The theory of Planned Behavior. Organizational Behavior and human decision processes, 50(1), 179-211
Albayrak, T., Aksoy, S. and Caber, M. (2013). The effect of environmental concern and skepticism on green purchase behavior. Marketing Intelligence & Planning, 31(1): 27–39.
Allport, G. W. (1935). Attitudes, Handbook of Social Psychology 2. Worcester: Clark University Press, 798–844.
Aman, A. H. L, Harun, A. and Hussein, Z (2012). The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable. British Journal of Arts and Social Sciences, 7(2): 145–167.
Anees Ahmad, K. S. Thyagaraj (2015). Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits. Current World Environment 2015;10(3). DOI: http://dx.doi.org/10.12944/CWE.10.3.18
Bagozzi, R. and Yi, Y (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Sciences, 16, 74-94. http://dx.doi.org/10.1007/BF02723327
Baldwin, E. (1993). The Case for Animal Research in Psychology. Journal of Social Issues, 49(1), 121-131.
Bennett, P. D.(1988). Marketing McGraw-Hillseries in marketing. McGraw-Hill College
Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, 5(1), 5 - 21.
Cai Trinh Minh Quoc et al (2020). Factors affecting the intention and behavior of consumers to use eco-friendly bags at supermarkets in Hue City. Hue University Science Magazine: Economics and Development; pISSN: 2588–1205; eISSN: 2615–9716, Volume 129, Issue 5B, 2020, Page 5–21.https://doi.org/10.26459/hueuni-jed.v129i5B.5818
Chan, R. Y. K. (2004). Consumer responses to environmental advertising in China. Marketing Intelligence & Planning, 22(4), 427-437.
Chin, W.W. (1998). The Partial Least Squares Approach for Structural Equation Modeling. In: Modern Methods for Business Research, Lawrence Erlbaum Associates Publishers, Mahwah, 295-336.
The government (2015). Decree detailing the implementation of some articles of the Law on Environmental Protection. https://thuvienphapluat.vn/van-ban/Tai-nguyen-Moi-truong/Nghi-dinh-19-2015-ND-CP-huong-dan-Luat-Bao-ve-moi-truong-266743.aspx
Clark, L. A., & Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological Assessment, 7(3), 309–319. https://doi.org/10.1037/1040-3590.7.3.309
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associates, Publishers. https://doi.org/10.4324/9780203771587.
Cook A.J, Kerr J.N & Moore K.(2002). Attitudes and Intention Toward Purchasing GM Food. Journal of Economic Psychology, 23, 557-572.
Conner M. & Armitage C. (1998). Extending Theory of Planned Behavior: A Review and Avenues For Further Research. Journal of Applied Social Psychology, 28,1429-1464.
Devellis, R. (2012). Scale Development Theory and Applications. Sage Publications, New York.
Du Thi Chung, Phan Hong Nhi (2023). Factors affecting consumers' intention to use eco-bags for shopping in Ho Chi Minh City. Journal of Finance – Marketing; Vol. 14, Issue 2; 2023. ISSN: 1859-3690. DOI: https://doi.org/10.52932/jfm.vi2
D’Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162-173.
Fishbein, M & Ajzen, I (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley, Reading, MA
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312
Garson, G.D (2016). Partial Least Squares: Regression and Structural Equation Models. Statistical Associates Publishers, Asheboro.
Grubb E.L. & Grathwohl H.L.(1967). Consumer Self-concept, Symbolism and Market Behavior: A Theoretical Approach. Journal of Marketing, Vol.31, No.6, 22-27.
Ha Minh Tri (2022). Factors affecting students' decisions to buy green products in Ho Chi Minh City. Ho Chi Minh City Open University Science Magazine – Economics and Business Administration, 17(2), 19-35. DOI: https://doi.org/10.46223/HCMCOUJS.econ.vi.17.2.2158.2022
Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective. Pearson Education, London.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2016). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (1st ed.). Thousand Oaks, CA: Sage publications.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., & Thiele, K. O (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications.
Henseler, J. and Sarstedt, M (2013). Goodness-of-Fit Indices for Partial Least Squares Path Modeling. Computational Statistics, 28, 565-580. https://doi.org/10.1007/s00180-012-0317-1
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8.
Hock, C., Ringle, C.M., & Sarstedt, M (2010). Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International Journal of Services Technology and Management, 14(2-3)
Hoang Trong Hung, Huynh Thi Thu Quyen, Huynh Thi Nhi (2018). Factors affecting green consumption behavior of consumers in Hue City. Science Journal of Hue University: Economics and Development; ISSN 2588–1205. Volume 127, Number 5A, 2018, pp. 199–212; DOI: https://doi.org/10.26459/hueuni-jed.v127i5a.5070
Ho Huy Tuu et al (2018). Factors affecting green consumption behavior of Nha Trang people. Foreign Economic Relations Journal No. 103. Journal of International Economics and Management of Foreign Trade University.
Hu, L.-t., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1–55. https://doi.org/10.1080/10705519909540118.
Kalafatis, S.P. et al. (1999). Green marketing and Ajzen’s theory of planned behavior:
a cross-market examination. Journal of Consumer Marketing, 16(5): 441 – 460.
Kline, R. B. (2015). Principles and Practice of Structural Equation Modeling. Guildford Press.
Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental education research, 8(3), 239 - 260.
Kumar, P. and Ghodeswar, B.M. (2015). Factors affecting consumers’ green product
purchase decisions. Marketing Intelligence & Planning, 33(3): 330 – 347.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573-586.
Le Chi Cong (2020). Intention to reduce the use and discharge of plastic bags among coastal communities in Nha Trang Bay: The role of awareness of harmful effects of plastic bags and environmental protection. Asian Journal of Economic and Business Research 31st Year, No. 1 (2020), 75–92.
McShane, S.L. and Von Glinow, M.A. (2005). Organizational Behavior. New York: McGraw-Hill Co.
Munnukka, J. (2008). Customers’ Purchase Intentions as a Reflection of Price Perception. Journal of Product & Brand Management. Advances in Journalism and Communication, 6 No.2, 188-196. https://doi.org/10.1108/10610420810875106
Nguyen Ba Phuoc (2015). Factors affecting young consumers' intention to buy green products - A research in the South Central provinces. Thesis Master of Economics. Ho Chi Minh City University of Economics.
Nguyen The Khai, Nguyen Thi Lan Anh (2016). Research on green consumption intentions of consumers in Ho Chi Minh City. Ho Chi Minh City Open University Scientific magazine - No. 11 (1) 2016.
Onkvisit S. & Shaw J. (1987). Self-concept and Image Congruence: Some Research and Managerial Implications. Journal of Consumer Marketing, Vol.4, No.1, 13-23.
Pickett-Baker, J., & Ozaki, R. (2008). Pro-environmental products: marketing influence on consumer purchase decisions. Journal of Consumer Marketing, 25(5), 281-293.
Pham Thi Lan Huong (2014). Predicting green purchase intention of young consumers: Influence of cultural and psychological factors. Socio-Economic Development Magazine, Da Nang Socio-Economic Development Research Institute, No. 200, February 2014.
Pham Thu Huong and Tran Minh Thu (2019). Factors affecting the intention to purchase products with environmentally friendly packaging of Vietnamese youth in Hanoi. Journal of Commercial Science, Foreign Trade University. No. 133. Code: 133.2BMkt.21
Sarumathi, S. (2014). Green Purchase Behavior–A Conceptual Framework of Socially Conscious Consumer Behavior. Global Journal of Finance and Management, 6(8), 777 - 782.
Sarstedt, M., Ringle, C. M., & Joseph F. Hair (2017). Partial least squares structural equation modeling (PLS-SEM). Handbook of Market Research. Springer International Publishing.
Shrum, L.J., McCarty, J.A. and Lowrey, T.M. (1995). Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy. Journal of Advertising, 24(2): 71–82.
Hai Phong Department of Industry and Trade (2022). Implementing the task of limiting the use of non-degradable plastic bags and implementing "anti-plastic waste" at several commercial centers, supermarkets, convenience stores, and traditional markets in the city. https://socongthuong.haiphong.gov.vn/TIN-TUC-NOI-BAT/Trien-khai-thuc-hien-nhiem-vu-Han-che-su-dung-tui-nilon-kho-phan-huy-va-thuc-hien-chong-rac-thai-nhua-tai-mot-so-trung-tam-thuong-mai-sieu-thi-cua-han-108974.html
Sparks P. và Shepherd R. (1992). Self-Identity and Theory of Planned Behavior: Assessing the Role of Identification with Green “Consumerism’’. Social Psychology Quarterly, 55, 388-399.
Strong, C. (1996). Features contributing to the growth of ethical consumerism - a preliminary investigation. Marketing Intelligence & Planning, 14(5): 5–13.
Sun, Y., Wang, S., Zhao, D., and Fan, J. (2017). Understanding consumers’ intention to use plastic bag: using an extended theory of planned behavior model. Nat Hazards.
Suplico, L.T. (2009). Impact of green marketing on the students’ purchase decision. Journal of International Business Research, 8(2), [online] Available at: http://www.freepatentsonline.com/article/Journal-International-Business-Research/2292 20657.html> [Accessed 13 June 2015]
Than Huynh Giao et al (2021). Factors affecting consumers' intention to use eco-friendly bags in Tra Vinh City. Asia-Pacific Economic Review (February 2021)
Tran Anh Tuan, Nguyen Thi Tuyet Mai (2017). Factors affecting green shopping behavior of consumers in Dong Ha City, Quang Tri province. Science Journal of Hue University: Economics and Development; ISSN 2588–1205. Volume 126, Issue 5C, 2017, P. 33–44; DOI: http://dx.doi.org/10.26459/hueuni-jed.v126i5C.4454
UN Environment Programme (2018). Our planet is drowning in plastic pollution. https://www.unep.org/interactives/beat-plastic-pollution/?fbclid=IwAR0m82vQeI7C3dxlqhEe969IFfP5RfPjN1y1KX7ExewPdK_rVN0xeCj7ymg
Visa, I., & Faihurst, A. (1999). Factors underlying the phenomenon of consumer ethnocentricity: evidence from four central European countries. The International Review of Retail, Distribution and Consumer Research, 9(4). 321-337, http://doi.org/10.1080/095939699342444
Vo Thi Bach Hoa (2014). Analyzing factors affecting the intention to buy environmentally friendly bags. Master's thesis, Nha Trang University.
Wahid, N.A., Rahbar, E., & Shyan, T.S., (2011). Factors Influencing the Green Purchase Behavior of Penang Environmental Volunteers. International Business Management, 5(1), 38-49.
Zand Hessami, H., & Yousefi, P. (2013). Investigation of significant factors influencing green purchasing behavior: Interactive approach. European Online Journal of Natural and Social Sciences, 2(4), pp-584.
Zia-ur-Rehman, and Dost, M.K. (2013). Conceptualizing Green Purchase Intention in Emerging Markets: An Empirical Analysis on Pakistan. The 2013 WEI International Academic Conference Proceedings, 99-120.
Published
2023-09-09
How to Cite
Hoang, T. T., & Le, H. A. (2023). THE FACTORS AFFECT CONSUMERS’ INTENTION TO PURCHASE ECO-FRIENDLY BAGS IN HAIPHONG CITY. GPH-International Journal of Business Management, 6(08), 184-202. https://doi.org/10.5281/zenodo.8330882
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Articles
Copyright (c) 2023 Hoang Thanh Tung & Le Hong Anh
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