https://gphjournal.org/index.php/bm/issue/feedGPH-International Journal of Business Management2026-10-08T11:24:18+00:00Dr. EKEKE, JOHN NDUBUEZEgphjournals@gmail.comOpen Journal Systems<p style="font-family: 'Segoe UI', sans-serif; font-size: 16px; color: #333;">The <strong>GPH-International Journal of Business Management</strong> <strong>(e-ISSN <a href="https://portal.issn.org/resource/ISSN/3027-0537" target="_blank" rel="noopener">3027-0537 </a>p-ISSN <a href="https://portal.issn.org/resource/ISSN/3027-0375" target="_blank" rel="noopener">3027-0375</a>)</strong> is a peer-reviewed, open-access journal dedicated to advancing scholarly research and practical insights in all areas of business management. Covering topics such as Accounting, Business Economics, Corporate Governance, Business Ethics, and Strategic Management, the journal serves as a dynamic platform for academics and industry professionals to exchange innovative ideas and promote best practices in the global business community.</p>https://gphjournal.org/index.php/bm/article/view/2619EYEWEAR USAGE TRENDS AMONG THE VIETNAMESE CONSUMERS2026-10-08T11:24:18+00:00Huong Thi Nguyennguyenthihuonggiang15111984@gmail.comVy Ngoc Thao Nguyenmaithidung19861986@gmail.com<p><em>This research / study analyzes the usage trends of eyewear of the Vietnamese consumers and identifies those impact features that influence the consumer choices on the products they purchase. The data is collected throughout the online survey, then combined and processed by Excel. The solution illustrated that eyewear not only served as vision aid, yet it is also well known as the styling accessories which shape your own branding and personal identification. Those criteria like quality, aesthetic factor, shapes and fashion trends steadily influence consumer habits. Beside that, the rapid development of technology and social media using habits have stimulated the specialized demand on the specific types of glasses like: Blue-light blocking glasses, glasses for the colorblind, smart glasses,</em> <em>etc. In overall, eyewear’s consumption in Vietnam is shifting toward a blend of functionality and fashion, while also placing greater emphasis on product personalization . </em></p>2026-10-08T00:00:00+00:00##submission.copyrightStatement##