GPH-International Journal of Business Management

BRAND ORIENTATION: A PANACEA FOR ELECTORATES’ INTENTION TO VOTE IN RIVERS STATE, NIGERIA

2025-07-04T07:16:08+00:00

The paper attempts to evaluate the connection amongst political brand orientation and intention to vote political parties in elections in Rivers State. The researcher employed the descriptive method which allowed for the identification and analysis of a pattern and described the behaviour of the given phenomenon without additional force. The population was all the voters in the twenty- three (23) Local Government Areas of Rivers State. The current population of registered voters in Rivers state is 3,215,273. A sample size of 400 respondents was drawn from the study population using the Taro Yamane formula. The study employed the Correlation analysis to test the hypothesis with the aid of SPSS. The results demonstrate that political brand orientation had a positive influence on voters’ intention to vote in Rivers State, Nigeria. It recommends that political parties in Rivers State should consciously work on their brand personality, brand awareness, brand association, brand orientation, perceived quality and brand trust holistically as these factors all work together to achieve success and progress in the political process in every democracy.

EMPLOYEE RESISTANCE TO ORGANIZATIONAL CHANGE: CAUSES AND STRATEGIC INTERVENTIONS IN NIGERIA HOSPITALITY INDUSTRY

2025-07-04T10:05:25+00:00

The hospitality industry in Nigeria is undergoing rapid transformation driven by technological advancement, shifting consumer preferences, and increased competition. While organizational change has become essential for operational efficiency and market relevance, it is frequently met with resistance from employees—the key implementers of such change. This study explores the underlying causes of employee resistance to organizational change and evaluates strategic interventions within Nigeria’s hospitality sector. Grounded in Lewin’s Change Management Theory (Unfreeze–Change–Refreeze), the research adopts a qualitative approach using semi-structured interviews with 20 employees across various hospitality organizations. The findings reveal that resistance stems from factors such as fear of job loss, inadequate communication, lack of employee involvement, and poor leadership engagement. Strategic responses, including inclusive communication, participatory decision-making, and targeted training, were found to mitigate resistance and enhance change readiness. The study contributes to the limited empirical literature on change resistance within the Nigerian hospitality context and offers practical insights for managers and policymakers aiming to implement sustainable change initiatives. Implications for theory, practice, and future research are also discussed.

Impact of Electronic Manpower Planning Practices on Organizational Performance in Manufacturing Companies in Cross River State

2025-07-04T10:22:51+00:00

This study investigated the impact of electronic manpower planning practices on organizational performance in manufacturing companies in Cross River State, Nigeria. In an era where technology-driven solutions are increasingly shaping operational efficiencies, the study explored the extent to which electronic manpower planning and electronic recruitment practices influence organizational outcomes. Adopting a descriptive survey design, the research sampled 258 human resource management personnel from 21 manufacturing companies in the state. Data were collected using a structured and validated questionnaire titled Electronic Human Resources Management Practices and Organization Performance Questionnaire (EHRMPOPQ), with a reliability coefficient of 0.82. Linear regression analyses revealed that electronic manpower planning practices accounted for 50.4% of the variation in organizational performance, while electronic recruitment practices explained 68.9% of the variance. The results showed that both electronic manpower planning and electronic recruitment practices significantly and positively impact organizational performance, leading to enhanced workforce efficiency, cost optimization, and improved employee satisfaction. The study concludes that the adoption of electronic manpower planning systems is instrumental in fostering operational excellence and recommends that manufacturing companies invest in advanced electronic HR systems, continuous employee training, and robust data security measures. By doing so, they can sustain competitive advantage and achieve higher levels of productivity in an increasingly digitalized industrial landscape.

Corporate Governance and Organizational Success of Manufacturing Firms in Nigeria

2025-07-04T10:50:31+00:00

This study examines the relationship between corporate governance and organizational success in manufacturing firms in Nigeria. Focusing on two dimensions of governance accountability and transparency the study evaluates their influence on two measures of organizational success operational efficiency and customer satisfaction. Data were collected from 127 management staff across selected firms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both accountability and transparency significantly and positively impact operational efficiency and customer satisfaction. The study concludes that strengthening governance structures can enhance firm performance and competitiveness. Recommendations are offered to help manufacturing firms that to enhance customer satisfaction, they should prioritize transparent communication with customers

Towards a Gender Perspective: Examining Entrepreneurial Resilience and SME Success in Nigeria

2025-07-10T08:16:30+00:00

Purpose
Ability to pull through and rebound to business is significant for entrepreneurs after failures and setbacks. While resilience is widely acknowledged as a crucial factor in explaining firms’ outcomes, limited research has explored its gendered dimensions, especially in the Nigerian context. This study explores the relationship between entrepreneurial resilience and SME success, with a particular focus on gender as a moderating variable.

Design/methodology/approach
The study used a survey research design. Data were collected from 350 SME owners across Nigeria, of which 238 valid responses were analysed. Connor-Davidson Resilience Scale (CD-RISC) was used to evaluate resilience across three dimensions: hardiness, resourcefulness, and optimism. Regression analysis was used to examine the direct and moderated effect on entrepreneurial success.

Findings
The findings revealed a significant positive association between entrepreneurial resilience and SME success. Resilience dimensions collectively explain 32.1% of the variance in entrepreneurial success (R² = 0.321, F = 38.428, p < 0.001), with all predictor variables; hardiness (t = 3.763), resourcefulness (t = 3.379), and optimism (t = 1.998) having significant impacts (p < 0.05). Including gender as a moderating variable, also reports a significant improvement in explanatory power (R² = 0.328, F = 58.747, p < 0.001), indicating that gender stimulate the strength of the association between resilience and success.

Originality/value
The study fills a critical gap in literature by highlighting the gendered nature of entrepreneurial resilience in SME success in Nigeria. The findings offer practical implications for policy development and support systems tailored to strengthen resilience among male and female entrepreneurs, thereby enhancing SME sustainability and growth.