https://gphjournal.org/index.php/bm <p style="font-family: 'Segoe UI', sans-serif; font-size: 16px; color: #333;">The <strong>GPH-International Journal of Business Management</strong> <strong>(e-ISSN <a href="https://portal.issn.org/resource/ISSN/3027-0537" target="_blank" rel="noopener">3027-0537 </a>p-ISSN <a href="https://portal.issn.org/resource/ISSN/3027-0375" target="_blank" rel="noopener">3027-0375</a>)</strong> is a peer-reviewed, open-access journal dedicated to advancing scholarly research and practical insights in all areas of business management. Covering topics such as Accounting, Business Economics, Corporate Governance, Business Ethics, and Strategic Management, the journal serves as a dynamic platform for academics and industry professionals to exchange innovative ideas and promote best practices in the global business community.</p> Global Publication House en-US GPH-International Journal of Business Management 3027-0375 <p>The authors and co-authors warrant that the article is their original work, does not infringe any copyright, and has not been published elsewhere. By submitting the article to <a class="is_text" href="https://gphjournal.org/index.php/bm/index">GPH-International Journal of Business Management</a>, the authors agree that the journal has the right to retract or remove the article in case of proven ethical misconduct.</p> https://gphjournal.org/index.php/bm/article/view/2266 <p>The rise of e-commerce platforms has transformed consumer purchasing behavior, raising questions about the impact on local businesses, particularly micro, small, and medium enterprises (MSMEs). This study examined the effect of customers’ usage of Shopee on the performance of local businesses in Palompon, Leyte, and proposed a framework to support digital integration and resilience. Employing a quantitative descriptive-correlational design, data were collected from 50 Shopee users and 50 local business owners using structured questionnaires. Shopee usage was measured across purchasing patterns, price sensitivity, convenience, trust, and satisfaction, while business performance was assessed through annual income and daily customer counts. Descriptive statistics and Spearman rank-order correlation were utilized to analyze the data. Findings revealed that customers’ usage of Shopee was very high, with convenience and price sensitivity as the strongest drivers. The annual income and daily customers of local businesses showed mixed effects, with some enterprises maintaining or increasing performance, while others experienced declines. Correlation analysis indicated a significant negative relationship between Shopee usage and business performance, suggesting that increased online shopping may reduce physical store revenue and customer traffic. The study underscores the need for MSMEs to adopt digital strategies, integrate online and offline operations, and enhance competitive positioning to sustain business performance. Based on these findings, a Digital Integration and Resilience Framework was proposed to guide local enterprises in navigating the digital economy, promoting technological adoption, hybrid business models, and long-term sustainability.</p> Charmee P. Samson Alfrancis Javier M. Marquez Caryl Gay E. Lomocso Edlyn Rose C. Suralta Abegail D. Suralta ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 2026-02-22 2026-02-22 9 2 01 10 10.5281/zenodo.18731167