THE CONSUMER TRENDS OF SECONDHAND CLOTHING IN YOUNG PEOPLE – THE CASE OF THE GENERATION Z OF VIETNAM
Keywords:
Trends, Consumer trends, Secondhand Clothes, Vietnamese young people, Generation Z
Abstract
In recent years, secondhand clothes have become a fashion trend that is enthusiastically supported by Vietnamese youth thanks to their fashionability and environmental friendliness. A series of second-hand shops, warehouses, and consignment events have sprung up in parallel with second-hand markets that have existed for many years, still attracting many visitors. In order to examine the trend of secondhand clothing consumption among young Vietnamese, the research team conducted this study. Through the results of the study, it can be seen that the main personal factors leading to the use of secondhand clothes by the survey subjects are spending savings and personal preferences. Most of the decisions to buy secondhand clothes are influenced by the uniqueness of the product and by friends and relatives. The most enabling aspect when using secondhand clothes is the product quality and the product's design, while the aspects that are the most concerns by both users and non-users of secondhand clothes are a matter of hygiene and health.
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References
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International Journal of Retail & Distribution Management, 40, 956–974
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Hur, E., (2020). Rebirth Fashion: Secondhand clothing consumption values and perceived risks. Journal of Cleaner Production. July 2020Journal of Cleaner Production 273(3):122951, DOI:10.1016/j.jclepro.2020.122951
Joung, H.M., Park-Poaps, H., (2013). Factors Motivating and influencing clothing
disposal behaviors. Int. J. Consum. Stud. 37 (1), 105-111.
Joy, A., Sherry, J.F.J, Venkatesh, A., Wang, J. & Chan,R., (2012). Fast Fashion,
Sustainability, and the Ethical Appeal of Luxury Brands, Fashion Theory, 16:3,
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Kim, H. S., Damhorst, M. L., (1998). Environmental concerns and apparel
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Mintel (2009). Ethical clothing – UK 2009. London: Mintel
Nemeroff, C. and Rozin, P., (1994). The Contagion Concept in Adult Thinking in the United States: Transmission of Germs and Interpersonal Influence. Ethos, 22(2), pp. 158- 186.
Pal, R. & Gander, J., (2018). Modeling environmental value: An examination of
sustainable business models within the fashion industry. Journal of Cleaner
Production, 184, 251–263.
Palmer, A., (2005). Vintage whores and vintage virgins: second-hand fashion in
the twenty-first century. In Old Clothes. New Looks: Second-Hand Fashion (ed. By Palmer & Clark), pp. 197–214. Berg, Oxford.
Parsons, L., (1999). New goods, old records, and second-hand suits: Charity
shopping in South-West England. International Journal of Non-profits and
Voluntary Sector Marketing, 5(2), 141–151
Roux, D., Korchia, M., (2006). Am I what I wear? An exploratory study of
symbolic meanings associated with secondhand clothing. Adv. Consum. Res. 33 (1), 29–35.
Roux, D. & Guiot, D., (2008). Measuring second-hand shopping motives, antecedents, and consequences. Recherche et Applications en Marketing, 23(4), 63–94.
Steinbring, Y. and Rucker, M., (2003). Utilization of post-consumer textiles and clothing. Journal of Family and Consumer Sciences 95(2), pp. 33-37. https://www.proquest.com/docview/218196366
Styvén, M. E., Mariani, M.M., (2020). Understanding the intention to buy
secondhand clothing on sharing economy platforms: The influence of
sustainability, distance from the consumption system, and economic motivations. Psychology Marketing. 1–16. https://doi.org/10.1002/mar.21334
Thompson, C.J. & Haytko, D.L., (1997). Speaking of fashion: consumers’ uses of fashion discourses and the appropriation of countervailing cultural meanings. Journal of Consumer Research, 24,15–42.
World Wild Fund for Nature (WFF). https://vietnam.panda.org/
Vinces, J. P., Solakis, K. & Guillen, J., (2020). Environmental knowledge, the
collaborative economy and responsible consumption in the context of second-hand perinatal and infant clothes in Spain. Resources, Conservation & Recycling, 159.
Yang, Song, & Tong (2017). Sustainable Retailing in the Fashion Industry. A Systematic Literature Review. Sustainability
Yougov (2017). https://business.yougov.com/
Zamani, B. S., Andin, G. & Peters, G.M., (2017). Life cycle assessment of clothing
libraries: can collaborative consumption reduce the environmental impact of fast fashion? Journal of Cleaner Production, 162, 1368-1372.
Belk, R.W. (1988). Possessions and the extended self. Journal of Consumer Research, 15, 139–168.
Belk, R., (2014). You are what you can access: Sharing and collaborative
consumption online. Journal of Business Research, 67(8), 1595–1600.
https://doi.org/10.1016/j.jbusres.2013.10.001
Boardman, R., Zhou, Y., Guo, Y. (2022). Chinese Consumer Attitudes Towards Second-hand Luxury Fashion & How Social Media eWoM Affects Decision-Making. DOI:10.1007/978-3-031-06928-4_12, In book: Sustainable Luxury (pp.241-269)
Brace-Govan, J., Binay, I., (2010). Consumption of disposed of goods for moral
identities: a nexus of organization, place, things, and consumers. J. Consum. Behav. 9, 69–82.
Brace-Govan, J., Binay, I., (2010). Consumption of disposed of goods for moral
identities: a nexus of organization, place, things, and consumers. J. Consum. Behav. 9, 69–82.
Burns, D.J. and Warren, H.B., (1995). Need for uniqueness: shopping mall
preference and choice activity. International Journal of Retail & Distribution
Management, Vol. 23 No. 12, pp. 4-12.
Camila Cozer (2018). Consumer's Perception and Purchase Intentions - A Qualitative Study on Second-Hand Clothing Stores. https://www.diva-portal.org/smash/get/diva2:1212005/FULLTEXT01.pdf
Carrigan, M., Moraes, C. & McEachern, M., (2013), From conspicuous to
considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses. Journal of Marketing Management, Vol. 29, No. 11-12, pp. 1277-1307.
Cervellon, M. C. & Vigreux, E., (2018). Narrative and Emotional Accounts of
Secondhand Luxury Purchases Along the Customer Journey. D. Ryding et al.
(eds.)', Vintage Luxury Fashion. Palgrave Advances in Luxury,
https://doi.org/10.1007/978-3-319-71985-6_6.
Cervellon, M.C., Carey, L. & Harms, T., (2012). Something old, something used:
determinants of women's purchase of vintage fashion vs. second-hand fashion.
International Journal of Retail & Distribution Management, 40, 956–974
Cervellon, M.C., Carey, L. & Harms, T., (2012). Something old, something used:
determinants of women's purchase of vintage fashion vs. second-hand fashion.
International Journal of Retail & Distribution Management, 40, 956–974.
DeLong, M., Heinemann, B., Reiley, K., (2005). Hooked on vintage! Fash. Theory
9 (1), 23–42.
Dung Phuong Hoang, Vy Dang Huyen Nguyen, Quynh Thuy Chu, Linh Bao Hoang (2022). Factors Affecting Behavioral and Psychological Perspective of Young Vietnamese Customers in Buying Second-Hand Clothes. Journal of Economics, Finance and Management Studies, DOI:10.47191/jefms/v5-i5-13
Ferraro. C., Sands, S., Brace-Govan, J., (2016). The Role of Fashionability in
second-hand shopping motivations. Journal of Retailing and Consumer Services
32, 262–268.
Goffman, E., (1971). Relations in public: microstudies of the public order. London: Allen Lane The Penguin Press.
Gregson, N., Crewe, L., Brooks, K., (2002). Discourse, displacement, and retail
practice: Some pointers from the charity retail project. Environ. Plan. A 34 (9),1661–1684.
Gregson, N. and Crewe, L., (2003) Second-hand cultures Oxford; Berg. Materializing culture.
Guiot, D. and Roux, D., (2010). A second-hand shoppers’ motivation scale:
antecedents, consequences, and implications for retailers. Journal of Retailing, Vol.86, No. 4, pp. 355-371.
Gullstrand Edbring, E., Lehner, M. & Mont, O., (2016). Exploring consumer attitudes to alternative models of consumption: motivations and barriers. Journal of Cleaner Production [Online]. 123: 5-15
Gwozdz, W., Netter, S., Bjartmarz, T., Reisch, L.A., (2014). Report on Survey
Results on Fashion Consumption and Sustainability Among Young Swedes. 81,
Mistra Future Fashion, Copenhagen.
Ha Van (2021). The textile industry needs to turn to green production. https://www.sggp.org.vn/nganh-det-may-can-chuyen-huong-san-xuat-xanh-post597486.html
Hansen, K. T., (2000). Other people’s clothes? The international second-hand
clothing trade and dress practices in Zambia. Fashion Theory, 4(3), 245–274.
Hiller Connell, K. Y. (2009). Exploration of Second-Hand Apparel Acquisition Behaviors and
Barriers. 66th Annual Conference of the International Textile and Apparel
Association, Bellevue, Washington USA, October 28-31, 2009. Bellevue, Washington: International Textile and Apparel Association ITAA.
Hiller Connell, K. Y., (2010). Internal and external barriers to eco-conscious apparel acquisition. International Journal of Consumer Studies, 34(3), pp. 279-286. https://onlinelibrary.wiley.com/doi/10.1111/j.1470-6431.2010.00865.x
Hoa, B. T. P (2021). Motivation to buy secondhand clothes of Vietnamese consumers. Doctoral Thesis, National Economics University.
Hur, E., (2020). Rebirth Fashion: Secondhand clothing consumption values and perceived risks. Journal of Cleaner Production. July 2020Journal of Cleaner Production 273(3):122951, DOI:10.1016/j.jclepro.2020.122951
Joung, H.M., Park-Poaps, H., (2013). Factors Motivating and influencing clothing
disposal behaviors. Int. J. Consum. Stud. 37 (1), 105-111.
Joy, A., Sherry, J.F.J, Venkatesh, A., Wang, J. & Chan,R., (2012). Fast Fashion,
Sustainability, and the Ethical Appeal of Luxury Brands, Fashion Theory, 16:3,
273 295, DOI: 10.2752/175174112X13340749707123.
Kim, H. S., Damhorst, M. L., (1998). Environmental concerns and apparel
consumption. Cloth. Text. Res. J. 16 (3), 126-133.
Mintel (2009). Ethical clothing – UK 2009. London: Mintel
Nemeroff, C. and Rozin, P., (1994). The Contagion Concept in Adult Thinking in the United States: Transmission of Germs and Interpersonal Influence. Ethos, 22(2), pp. 158- 186.
Pal, R. & Gander, J., (2018). Modeling environmental value: An examination of
sustainable business models within the fashion industry. Journal of Cleaner
Production, 184, 251–263.
Palmer, A., (2005). Vintage whores and vintage virgins: second-hand fashion in
the twenty-first century. In Old Clothes. New Looks: Second-Hand Fashion (ed. By Palmer & Clark), pp. 197–214. Berg, Oxford.
Parsons, L., (1999). New goods, old records, and second-hand suits: Charity
shopping in South-West England. International Journal of Non-profits and
Voluntary Sector Marketing, 5(2), 141–151
Roux, D., Korchia, M., (2006). Am I what I wear? An exploratory study of
symbolic meanings associated with secondhand clothing. Adv. Consum. Res. 33 (1), 29–35.
Roux, D. & Guiot, D., (2008). Measuring second-hand shopping motives, antecedents, and consequences. Recherche et Applications en Marketing, 23(4), 63–94.
Steinbring, Y. and Rucker, M., (2003). Utilization of post-consumer textiles and clothing. Journal of Family and Consumer Sciences 95(2), pp. 33-37. https://www.proquest.com/docview/218196366
Styvén, M. E., Mariani, M.M., (2020). Understanding the intention to buy
secondhand clothing on sharing economy platforms: The influence of
sustainability, distance from the consumption system, and economic motivations. Psychology Marketing. 1–16. https://doi.org/10.1002/mar.21334
Thompson, C.J. & Haytko, D.L., (1997). Speaking of fashion: consumers’ uses of fashion discourses and the appropriation of countervailing cultural meanings. Journal of Consumer Research, 24,15–42.
World Wild Fund for Nature (WFF). https://vietnam.panda.org/
Vinces, J. P., Solakis, K. & Guillen, J., (2020). Environmental knowledge, the
collaborative economy and responsible consumption in the context of second-hand perinatal and infant clothes in Spain. Resources, Conservation & Recycling, 159.
Yang, Song, & Tong (2017). Sustainable Retailing in the Fashion Industry. A Systematic Literature Review. Sustainability
Yougov (2017). https://business.yougov.com/
Zamani, B. S., Andin, G. & Peters, G.M., (2017). Life cycle assessment of clothing
libraries: can collaborative consumption reduce the environmental impact of fast fashion? Journal of Cleaner Production, 162, 1368-1372.
Published
2023-06-28
How to Cite
Nguyen, V. A., & Le, B. K. (2023). THE CONSUMER TRENDS OF SECONDHAND CLOTHING IN YOUNG PEOPLE – THE CASE OF THE GENERATION Z OF VIETNAM. GPH-International Journal of Business Management, 6(06), 01-20. https://doi.org/10.5281/zenodo.8088906
Section
Articles
Copyright (c) 2023 Nguyen Thi Van Anh & Le Hien Bao Khanh
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