ECO - FRIENDLY HEALTHY DRINKS CONSUMPTION TENDENCY OF VIETNAMESE YOUTH

Abstract

Along with the rapid development of the world economy, young people's demand for drinks with organic ingredients, rich in minerals and healthy vitamins (healthy drinks) also changes increasingly. In the article, the research team conducted a survey focused on researching and collecting data on consuming healthy and environmentally friendly drinks among Vietnamese youth. The research results show some following notable issues: Young people tend to use healthy drinks in the direction of being quick and convenient but still ensuring nutritional content. The aspects that young people are most interested in when using healthy drinks are benefits, nutritional value, and concern for the environment. Healthy drinks have been popular in recent years, but there are still some young people who have never heard of healthy drinks or have known but have never used the product. In addition, the use of healthy drinks is mainly influenced by the benefits and prices, and the product's environmental friendliness. Research shows that the monthly amount spent on healthy drinks is only about 100-200 thousand VND, because young people, especially students, do not have high financial conditions.