CONSUMER SURVEY ON “MADE IN VIETNAM” ELECTRIC CARS
Abstract
Following the rapid development of the electric car market in Vietnam, the authors conducted a survey and present the study "CONSUMERS WITH ELECTRIC CAR "MADE IN VIETNAM" in order to further solve the following problems posed in the scientific article "OPPOTUNITIES AND CHALLENGES FOR "MADE IN VIETNAM" ELECTRIC CARS"; at the same time, contribute important information to electric car manufacturers, distribution channels and future scientific research through data collected from questionnaires. Questions were asked to answer the following groups of questions: “Advantages-Disadvantages”, “Opportunities-Challenges” and “Consumers' purchasing intentions for Made in Vietnam electric car products”. After analyzing the answers from 220 participants, the research team proposes a product upgrade strategy for Manufacturers and a Marketing solution for both Manufacturers and distribution channels.
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Copyright (c) 2022 Nguyen Thi Van Anh, Hoang Thanh Tung, Do Thi Thanh Hoa, Chu Quoc Hung & Nguyen Dai Nhat Minh
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