EYEWEAR USAGE TRENDS AMONG THE VIETNAMESE CONSUMERS
Abstract
This research / study analyzes the usage trends of eyewear of the Vietnamese consumers and identifies those impact features that influence the consumer choices on the products they purchase. The data is collected throughout the online survey, then combined and processed by Excel. The solution illustrated that eyewear not only served as vision aid, yet it is also well known as the styling accessories which shape your own branding and personal identification. Those criteria like quality, aesthetic factor, shapes and fashion trends steadily influence consumer habits. Beside that, the rapid development of technology and social media using habits have stimulated the specialized demand on the specific types of glasses like: Blue-light blocking glasses, glasses for the colorblind, smart glasses, etc. In overall, eyewear’s consumption in Vietnam is shifting toward a blend of functionality and fashion, while also placing greater emphasis on product personalization .
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