Are You Ready to Study? Measuring Accounting Students’ Understanding of Strategic Management Key Terms

  • Dr. Chaiyaset Promsri
Keywords: Strategy, Strategic management, Strategic management key terms, Accounting

Abstract

The objective of this study was to investigate level of understanding of strategic management key terms among students who registered in a strategic management course. A total of 189 accounting students from 6 batches were selected to participate in this study. A newly developed instrument called “strategic management key terms” measurement was employed to evaluate students’ understanding of key terms’ meaning. This instrument consisted of 11 key terms in management, which was normally used in a strategic management course. Findings revealed that the highest-frequency key termin strategic management selected “yes” was “goal” (ƒ= 170, 89.9%). The lowest-frequency key terms in strategic management chosen “no” comprised of two words: “mission” (ƒ= 20, 10.6%) and “business ecosystem” (ƒ= 20, 10.6%).  Results of this study did not support the previous findings of a similar study in which term of “strategic management” was reported as the most understood terminology.

 

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Author Biography

Dr. Chaiyaset Promsri

Rajamangala University of Technology Phra Nakhon, Bangkok, Thailand

References

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Published
2019-07-31
How to Cite
Promsri, D. C. (2019). Are You Ready to Study? Measuring Accounting Students’ Understanding of Strategic Management Key Terms. GPH-International Journal of Business Management, 2(07), 08-11. Retrieved from https://gphjournal.org/index.php/bm/article/view/242
Issue
Vol 2 No 07 (2019): GPH-International Journal of Business Management
Section
Articles

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