FACTORS INFLUENCING MAJOR SELECTION AMONG HIGH SCHOOL STUDENTS IN NORTHERN VIETNAM: THE MEDIATING ROLES OF CAREER IMAGE AND EMPLOYMENT OPPORTUNITY BELIEF
Abstract
This study aims to examine the factors influencing major selection among high school students in Hanoi, with a particular focus on clarifying the mediating roles of career image and belief in employment opportunities. Using a quantitative research approach, data were collected via questionnaire from 410 high school students in Northern Vietnam and processed using SPSS 25.0 and AMOS 24 software. The results indicate that career outcome expectations, self-efficacy beliefs, family orientation, peer roles, media information accessibility, and school-based career guidance and counseling all positively affect career image and employment opportunity belief, which in turn indirectly influence students' major selection decisions. In addition, the findings also confirm the mediating role of career image and belief in employment opportunities in these relationships. Based on these findings, the study proposes several recommendations for educational institutions and policy-makers to enhance the quality of career guidance for high school students.
Downloads
References
B. N. Tuan, " Research on Factors Affecting the Career Choice Decision of High School Students in Thai Nguyen Province," Jurnal Teknologi Informasi Dan Pendidikan,, vol. 17(2), p. 383–397, 2024.
C. B. Tran, "THE FACTORS AFFECTING UNIVERSITY MAJOR AND PROFESSION CHOICES OF HIGH SCHOOL STUDENTS," Ho Chi Minh City University of Education Journal of Science, vol. 19(6), p. 990., 2022.
Nguyen, L. T., Nguyen, T. H., Nguyen, H. N., Nguyen, L. D., Nguyen, D. T. T., & Le, L. D. , "Factors affecting students' career choice in economics majors in the COVID-19 post-pandemic period: A case study of a private university in Vietnam.," Journal of Innovation & Knowledge, vol. 8(2), 2023.
T. H. Nguyen, "THE CURRENT SITUATION OF THE FACTORS AFFECTING THE DEMAND FOR COUNSELING FOR 11TH-GRADE STUDENTS AT THANH HOA HIGH SCHOOL IN THANH HOA PROVINCE," Hong Duc University Journal of Science, vol. 72(5), pp. 29-36., 2025.
Rothwell, A., & Arnold, J. , "Self‐perceived employability: development and validation of a scale," Personnel Review, vol. 36(1), pp. 26-41, 2007.
Lent, R. W., Brown, S. D., & Hackett, G, "Toward a Unifying Social Cognitive Theory of Career and Academic Interest, Choice, and Performance," Journal of Vocational Behavior, vol. 45(1), p. 79–122., 1994.
I. Ajzen, "The theory of planned behavior," Organizational Behavior and Human Decision Processes, vol. 50, pp. 179-211., 1991.
Eccles, J. S., & Wigfield, A. , "Motivational beliefs, values, and goals," Annual Review of Psychology, vol. 53, pp. 109-132., 2002.
F. D. Davis, " Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS Quarterly, vol. 13(3, p. 319–340., 1989.
The authors and co-authors warrant that the article is their original work, does not infringe any copyright, and has not been published elsewhere. By submitting the article to GPH-International Journal of Business Management, the authors agree that the journal has the right to retract or remove the article in case of proven ethical misconduct.
