Product mediation and innovation and creativity: Global business prospects of manufacturing small and medium enterprises in South-East, Nigeria
Abstract
The aim of this study is to find the relationship between product mediation and innovation and creativity in the South-East region of Nigeria. This is a desk research and the researchers used secondary data from other journal articles, books, other internet publications, and the empirical views of other researchers which were extensively reviewed. The theoretical findings in line with the reviewed literature revealed a significant relationship between product mediation and Research and Development Investment and also a significant relationship between product mediation and employee engagement. Therefore, the study recommended that SMEs should adopt the use of R&D investment so as to roll out products that can compete with others.
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