Innovative Visitor Attraction Products and Services in a Digital World and Tourists’ Satisfaction in the Hospitality/Tourism Industry
Abstract
Despite the abundance of technology in this current dispensation, there is still inadequate knowledge of certain visitor attraction products or services in the tourism industry which often results into low patronage owing to tourist dis-satisfaction, and this therefore calls the attention of researchers. This study hereby examines the effect of implementing visitor attraction innovative products and services in a digitalized world to enhance tourist satisfaction in the hospitality and tourism industry. The dimensions of the predictor variable include; AI-Enhanced cultural tours, astute travel planning, eco-friendly experiences and virtual reality tours, while the outcome variable is tourist satisfaction. The objectives of this study are to determine the effect of AI-Enhanced cultural tours, astute travel planning, eco-friendly experiences and virtual reality tours on tourist satisfaction. To achieve these objectives, the researcher employed a descriptive cross-sectional approach, and regression model to test the research hypotheses. The statistical results revealed that AI-enhanced cultural tours and eco-friendly experiences has significant effect on tourist satisfaction; astute travel planning and virtual reality tours haveno significant effect on tourist satisfaction.Based on the findings of this study, the researcher recommended that both staff and guests/tourist in the tourism industry should be educated continuously using digital mechanism about the trending new products and services in the tourist industry just like other developed nations.
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