Impact of cash flow management on the financial performance of micro and small pharmaceutical businesses in Naga City
Abstract
Cash flow management practices significantly influence the financial performance of Micro and Small Enterprises (MSEs). This research investigates the impact of cash flow management on the financial performance of micro and small enterprises (MSEs) in Naga City. It examines the relationship between effective cash flow management practices (operating, financing and investing) and key financial performance indicators (such as Sales generation, disbursement control and collection of receivables) among MSEs in the city. The study aims to determine the extent to which improved cash flow management contributes to enhanced financial performance of the business. Using a descriptive correlational design, the researchers conducted data gathering through surveys and interviews with 30 respondents, 21 Micro Enterprise and 9 Small Enterprise Pharmacies in Naga City which made us come up with our P-H-A-R-M-A R-E-A-D-Y, a combined approach model that highlights business strategies and concept that not only focuses in financial planning context but also with the integration of disaster preparedness.
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