Impact of Green Marketing on Eatery Businesses in Naga City

  • Mary Rose N. Andaluz
  • Portia Joy B. Aquino
  • Eleson E. Ganahan
  • Alliah Gail V. Nacion
  • Nico A. Ogarte
  • Regina Belle F. Sabas
Keywords: Impact, Green Marketing

Abstract

This study aims to determine the business profile of restaurant businesses in Naga City, the impact of green marketing along monthly sales, price, product, service; and if there is a significant correlation between green marketing and its impact to restaurant businesses. The mixed-method was used as the data gathering method, and weighted mean and ranking were used in interpreting the data. Pearson’s correlation was used to determine if there is a correlation between green marketing practices and its impact on restaurant business. People are more likely to choose a restaurant that cares about the environment. When a place shows it's making an effort to be eco-friendly—whether by reducing waste, conserving energy, or using locally sourced ingredients it tends to create a positive impression and build trust with customers who are sustainable. These green practices don't just value making a restaurant look good; they also help keep things cleaner and safer. By focusing on environmentally responsible choices, restaurants can improve their sanitation, reduce the use of harmful chemicals, and ensure healthier food. Customers feel more confident knowing the establishment cares about their health and the planet. There was no significant correlation between green marketing practices and its impact on restaurant business.

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Published
2025-01-10
How to Cite
Andaluz, M. R., Aquino, P. J., Ganahan, E., Nacion, A. G., Ogarte, N., & Sabas, R. B. (2025). Impact of Green Marketing on Eatery Businesses in Naga City. GPH-International Journal of Business Management, 8(01), 142-166. https://doi.org/10.5281/zenodo.14629487