Awareness and interest in real estate of 4th year financial management students at the universities in Naga City
Abstract
This study delves into the awareness and interest in real estate investment among 4th-Year Financial Management Students in Naga City for the academic year 2023. Demographic factors such as age, gender, civil status, university enrollment, and economic status were considered, exploring their potential impact on awareness and interest levels. The research aims to uncover any significant relationships between these factors and determine differences in awareness levels among students across universities. Quantitative data, crucial for a comprehensive understanding, was collected through a purposeful convenience sample of 60 randomly selected 4th-year Financial Management students. A descriptive-correlational research design was adopted, employing both paper and Google Forms for survey questionnaires. Most Financial Management students surveyed were females, aged 20-22, predominantly single and unemployed. Significant relationships were perceived between gender and university enrollment concerning interest in real estate investment. However, no significant relationship was found between students' profiles and their awareness of real estate investment. Students displayed the highest awareness regarding the long-term appreciation of real estate values. In contrast, awareness of promising opportunities in Naga City scored lower. Overall, real estate investment interest was high (mean = 4.42). Notably, students expressed great interest in participating in real estate training or seminars (mean = 4.53), though interest in incorporating real estate into financial goals was slightly lower (mean = 4.32).
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