UNIQUE VALUE PROPOSITION MODELS FOR SELECTED SOCIAL ENTERPRISE PRODUCTS

Abstract

This study generally aims to develop unique value propositions for selected social enterprise products to reward the owners with an understanding on the attitudes of the customers towards their products. It focused on 4 Social Enterprise products, namely; Green-Tie Enterprise’s Usbong Pencils, Gugu Bags Backpack, Hataw’s Blanket, and Karaw Craftventures Plush toys. A descriptive-evaluative research design was employed by the researchers and administered self- constructed survey questionnaires to determine the customer’s attitudes and focused-group discussions to assess the level of acceptability of the developed Unique Value Proposition Models. The study revealed the following major results; Usbong Pencils is that it is less heavy, cheaper, and ecofriendly as it also maximized opportunities where customers can help in environmental advocacies by spending lesser costs while gaining “positive self-perception or the feeling of being relevant” once they purchase the pencils; Gugu Bag is has strong thread made of jute which made it durable to carry heavy items, has laptop compartment that’s useful for youth and young professionals, and maximized opportunities for customers to provide employment for the community; Hataw blanket’s unique value proposition is that it is a high quality blanket with a hint of culture that has been able to support local weavers' livelihoods; and Karaw Craftventures are sturdy, colorful, and innovative from their designs. It also promotes various societal benefits through support of local artists in the Bicol region, upscaling of scrap materials into artisanal products that helps the environment and provides sustainable livelihood to those belonging to the marginalized sector.