Survey on fashion consumption trends of Vietnamese young people

Abstract

Young people today are increasingly active and always like to try new trends in many fields. Especially in the field of fashion, mixing clothes is applied boldly and extremely diversely by young people. A fashion trend is an innovation in style that is adopted by a group of people at a certain time and area. Trends are formed based on factors: people, acceptance, time, and place. The article surveyed 300 young people of generation Z in Vietnam, the results showed that the number of fashion enthusiasts is very large, 70.7%, personal preference factors are the biggest influence on people’s fashion choices. According to the survey subjects, online fashion shopping is chosen by young people at a large rate. KOL (Key Opinion Leader) currently plays a very important role in building and developing fashion brands. Vietnamese fashion accounts for the highest proportion in choosing fashion products associated with product origin. The survey shows that they are most interested in “Product style and design”, “A neat appearance” ... The article also mentions some opinions about fashion and money that young people are willing and able to pay for per month. From there, the research team launched several exchanges and discussions with Vietnamese fashion businesses to meet consumer needs and build brands in the market.