Salanganes nest consumption trends of Hanoi consumers

Abstract

Salanganes nest is a dish with high nutritional value, each kilogram of salanganes nest costs from tens to hundreds of millions of dong. This type of food is becoming increasingly popular not only as a high-end dietary supplement but also because of its high nutritional value and health benefits. In this research article, we will learn about salanganes nest , classification and uses of ", and conduct a survey with Hanoi consumers to examine consumption trends with this product. The results show that most people know about salanganes nest products, up to 80.5%. Survey participants did use the product, but the frequency of product use was normal. People used the product every day as a nutritious food, especially after getting sick, when needed to boost the immune. Consumers do not choose to buy products online much, but mainly seek information from relatives/friends and order products directly from reputable, branded manufacturers. The factor that is of most concern when purchasing a product is “Nutritional value” and the factor that affects the purchasing decision is “Benefits that salanganes nest brings”.In addition, the survey results also show consumers' concerns about counterfeit goods, problems with product origin and price. From the research results, the author offers some discussions with businesses producing and supplying salanganes nest to better meet customer needs