Entrepreneurial Dynamism and Performance of Hotels in Port Harcourt
Abstract
This study investigates the relationship between entrepreneurial dynamism and hotel performance in Port Harcourt using a quantitative research design and survey technique. The target population comprises hotels in Rivers State, from which 10 hotels were selected through non-probability sampling. A convenience sampling technique was used to draw 116 respondents from these hotels using Cochran's Formula's formula. Descriptive statistics analyzed questionnaire distribution and respondent demographics, while Pearson’s correlation determined the strength and direction of variable relationships. The findings indicate a significant positive relationship between innovation and Sales Growth, with a Pearson correlation coefficient of 0.991 (p < 0.01), explaining 98% of Sales Growth variance. Similarly, adaptability showed a strong positive correlation with Sales Growth (r = 0.886, p < 0.01), accounting for 78% of Sales Growth influence. Competitive aggressiveness also exhibited a significant positive relationship with Sales Growth (r = 0.784, p < 0.01), contributing to 61% of the Sales Growth variance. Resource mobilization had a robust positive correlation with Sales Growth (r = 0.942, p < 0.01), explaining 89% of the variance.
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