RESEARCHING THE STUDENTS' INFORMATION SHARING BEHAVIOR ON SOCIAL NETWORKING PLATFORMS: THE MEDIATING ROLE OF SOCIAL MOTIVATION

  • Bui Thi Phuong Hoa Hanoi University of Industry
  • Nguyen Ngoc Tram Hanoi University of Industry
  • Bui Thi Tra My Hanoi University of Industry
  • Vu Thi Hai Yen Hanoi University of Industry
  • Hoang Minh Doan Hanoi University of Industry
DOI: https://doi.org/10.5281/zenodo.15378802
Keywords: Information sharing behavior, social motivation, social networks, students

Abstract

The study focuses on the factors affecting students' information sharing behavior on social networks, especially the mediating role of social moral motivation. Using quantitative research methods, survey data were collected from 364 students studying at Hanoi University of Industry. Data were processed using SPSS 25.0 and AMOS 24 software. The research results showed that subjective norms, need for affiliation, expected social benefits, and expected outcomes have a positive impact on students' social motivation and intention to share information on social networking platforms, and the research results also pointed out the mediating role of social motivation.

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Published
2025-05-10
How to Cite
Phuong Hoa, B., Tram, N., Tra My, B., Hai Yen, V., & Doan, H. (2025). RESEARCHING THE STUDENTS’ INFORMATION SHARING BEHAVIOR ON SOCIAL NETWORKING PLATFORMS: THE MEDIATING ROLE OF SOCIAL MOTIVATION. GPH-International Journal of Social Science and Humanities Research, 8(04), 58-65. https://doi.org/10.5281/zenodo.15378802
Issue
Vol 8 No 04 (2025): GPH-International Journal of Social Science and Humanities Research
Section
Articles

Copyright (c) 2025 Bui Thi Phuong Hoa, Nguyen Ngoc Tram, Bui Thi Tra My, Vu Thi Hai Yen, Hoang Minh Doan

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