The impact of translated films on the sociolinguistic landscape of Uganda

Abstract

The aim of this research is to examine the impact of translated films on the sociolinguistic landscape of Uganda, a multilingual society where audiovisual media (translated films) serve as a powerful tool for cultural transmission and societal change. It explores how translated films influence language use, linguistic attitudes, and cultural perceptions among Ugandan audiences. It also investigates the causes of the unacceptability of these films among certain demographic groups, focusing on translation quality, cultural dissonance and other factors that may hinder audience engagement. Two questions were raised: 1) what is the impact of the translated films on the sociolinguistics of Uganda? 2) How can translated movies be improved to target a plurality of viewers in the Ugandan context? The study employs both qualitative and quantitative methods. Data is collected from individuals across different educational, regional, and linguistic backgrounds in Uganda. Questionnaires and interviews are used to capture diverse perspectives on the reception of translated films, their sociolinguistic impact, and potential areas of improvement. This study is guided by key theoretical frameworks, including Polysystem Theory, Language Contact Theory, and Skopos theory. From the findings, it can be noted that translated films elevate the prestige of local languages such as Luganda, thereby enhancing language attitudes, language use and societal perceptions. However, challenges such as poor translation accuracy, lack of cultural adaptation, and technical flaws were cited as primary concerns affecting audience engagement, with most respondents emphasizing the need for accurate translations. Recommendations include improving the accuracy of translations, ensuring cultural relevance, and enhancing the technical quality of the films and mastery of the languages by the translators to broaden their appeal and foster inclusivity among diverse Ugandan audiences. By addressing these aspects, the study offers practical strategies for improving the reach and acceptability of translated audiovisual content, contributing to a more inclusive and dynamic sociolinguistic landscape in Uganda.