FENG SHUI JEWELRY CONSUMPTION TRENDS OF GEN Z YOUNG PEOPLE IN HANOI CITY
Abstract
Feng shui jewelry is not only a fashion product, but also a part of lifestyle, bringing Gen Z youth in Hanoi cultural, spiritual values and profound meanings.In order to examine the feng shui jewelry consumption trends of young generation Z people in Hanoi city, the research team conducted this study. Through the results of the study, it can be seen that among those who know about feng shui jewelry, the number of people who have ever bought/used feng shui jewelry is only 46.8%. People who do not buy/use for documented reasons such as simply not liking to use it, feng shui jewelry needs to be preserved carefully and thoroughly, many people around have not used it, or using it requires sophistication, complexity...The number of people who have not yet used it and will buy and use it in the near future is still small. The frequency of using feng shui jewelry among young people is only at a normal level. Meanwhile, the favorite feng shui jewelry product is feng shui stone bracelets, followed by stone pendants. With the trend of simple, compact designs and reasonable prices being the top priorities when choosing products for young people. The main reason for young people to use feng shui jewelry is to attract fortune, luck, ward off bad luck, and be chosen as a gift. Many young people also agree that feng shui jewelry will bring fortune, luck and have a positive impact on health... so most of those who have bought/used it will intend to continue buying and using it.
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