THE NATURE OF FIELD AGRICULTURAL THE NATURE OF FIELD AGRICULTURAL EXTENDER COMMUNICATION VEGETABLE PLANTS IN MUGIREJO VILLAGE SUNGAI PINANG DISTRICT, SAMARINDA CITY
THE NATURE OF FIELD AGRICULTURAL EXTENDER COMMUNICATION VEGETABLE PLANTS
Abstract
The nature of communication is the process of conveying messages from the communicator to the communicant, where the messages conveyed are agricultural, whether in the form of new information, new ideas, new technology, or new improved methods. This research aims to determine the nature of communication and communication success of field agricultural instructors. This research was carried out from May to July 2022 in Mugirejo Village, Sungai Pinang District, Samarinda City. The sampling method used was Census with a total of 24 respondents and all vegetable farmers were used as respondents. The data analysis method used is a descriptive method with a qualitative research type. The results of research on the nature of PPL communication in Mugirejo Village, Sungai Pinang District from four indicators, namely the nature of face-to-face communication 100%, media 62.50%, verbal 54.17%, and non-verbal 50%/ The success of PPL communication among vegetable farmers was successful like communication face to face, media, verbal and non-verbal with an average score of 30.79
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