ANALYSIS OF SWEET CORN FARMING AND MARKETING IN RONTIK VILLAGE, BABULU DISTRICT PENAJAM PASER NORTH REGENCY, EAST KALIMANTAN PROVINCE
Abstract
Corn is a strategic food commodity and can be a substitute for rice and cassava. The purpose of this study is to determine the amount of production costs, revenues, income, profits of sweet corn farming, sweet corn marketing channels, marketing margins, shares, and marketing profits of sweet corn. This research was conducted in Rintik Village, Babulu District, and North Penajam Paser Regency from March to May 2023. The sampling method uses 2 methods, namely Snowball Sampling is used for marketing respondents with a total of 16 respondents, and census is used for farmer respondents with a total of 30 respondents. The data analysis methods used are cost analysis, revenue, R/ C ratio, margin, share, and marketing profits. The results showed an average production cost of 3,310,875.93 IDR/mt with average revenue of 10,118,833.33 IDR/mt; average revenue of 6,807,907.41 IDR/mt. Marketing channels used second-level channels (farmer-merchant gatherer-merchant retailer-consumer). The total margin of the merchant’s marketing is 6,500 IDR/kg, and the total profit received in marketing is 5,702.49 IDR/kg. Based on the results of the study, shows that sweet corn farming in Rintik Village, Babulu District, North Penajam Paser Regency in the Rintik Sejahtera Farmer Group is economically feasible because it is profitable with an R/C Ratio value of 3.06. The share received by farmers is 27.7%.
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