ENVIRONMENTAL RESPONSIBILITY AND MARKETING SUCCESS OF OIL AND GAS INDUSTRY IN SOUTH SOUTH, NIGERIA
Keywords:
Environmental Responsibility, Marketing Success, Oil, Gas Industry
Abstract
This paper examined the relationship between environmental responsibility and marketing success in oil and gas industry in South South, Nigeria. The study adopted quasi-experimental research design. 301 copies of questionnaire distributed and 283 were valid. The Spearman Rank Order Correlation Coefficientwas used with the aid of Statistical Package for Social Sciences (SPSS version 23.0), discriminant validity (AVE) and Cronbach Alpha verified the internal consistency and validity status and the results were positive. The findings of the study showed that ER significantly related with marketing success in oil and gas industry, thus enhancing profitability, market share and sales volume. Based on the findings, the study, recommends that, Government should also play its part in encouraging in development and production of environmental friendly and efficient products.Oil and gas firms should invest and develop more on eco-practices, in order to have a bigger impact on the market, and emerge as being environmentally conscious organization and giving more attention to environmentally conscious customers who take an active role in protecting it.
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References
Abrego, L. &Perroni, C. (2002). Investment subsidies and time-consistent environmental policy. Oxf. Econ. Pap., 54(4), 617–635.
Alabi, O.F. &Ntukekpo, S.S. (2012). Oil companies and corporate social responsibility in Nigeria: An empirical assessment of chevron’s community development projects in the Niger Delta,British Journal of Arts and Social Sciences, 4(2), 361-374
Albloshi, F. A., &Nawar, Y. S. (2015). Assessing the impact of leadership styles on organizational performance. The case of Saudi private SME‘s. Journal of Organizational Studies and Innovation, 2(2), 66-77.
Amin, M. (2015). The effect of entrepreneurship orientation and learning orientation on SMEs' performance: an SEM-PLS approach. Journal for International Business and Entrepreneurship Development, 8(3), 215-230.
Arham, A. F. (2014). The relationship between leadership behavior, entrepreneurial orientation and organizational performance in Malaysian small and medium enterprises (Doctoral dissertation, Royal Melbourne Institute of Technology).
Ayodele, A. A., Panama, A. E. &Akemu, E. (2017). Green awareness and consumer purchase intention of environmentally-friendly electrical products in Anambra, Nigeria. Journal of Economics and Sustainable Development, 8(22), 98-112.
Banyte, J., Brazioniene, L., AndGadeikiene, A. (2010). Expression of green marketing developing the conception of corporate social responsibility. Engineering Economics, 21(5), 550–560.
Bassioni, H.A., Price, A.D.F. & Hassan, T.M. (2004). Performance measurement in construction, Journal of Management in Engineering, 20(2), 42-50.
Beveridge, R. & Guy, S. (2005). The rise of the ecopreneur and the messy world of environmental innovation. Local environment, 10(6), 665-676.
Brunner, S., Flachsland, C. &Marschinski, R. (2012). Credible commitment in carbon policy. Clim. Pol., 12(2), 255–271.
Chamorro, A., &Bañegil, T. M. (2006). Green marketing philosophy : A study of Spanish firms with eco-labels. Corporate Social Responsibility and Environmental Management, 13, 11–24.
Chan, R., & Lau, L. (2004). The effectiveness of environmental claims among Chinese consumers: influences of claim type, country disposition and eco-centric orientation. Journal of Marketing Management, 20(3-4), 273- 319.
Desjardins, J. (1998). Corporate environmental responsibility. Journal of Business Ethics, 17(8), 825-838,
Dobbs, M. & Hamilton, R. T. (2006). Small business growth: recent evidence and new directions, International Journal of Entrepreneurial Behaviour and Research, 13 (5), 296-322.
Dragan, M. (2002). The competitive market structure of the U.S lodging industry and its impact on the financial performance of Hotel Brands. PHD Dissertation.
Dummett, K. (2006). Drivers for corporate environmental responsibility (CER). Environment, Development and Sustainability, 8(3), 375–389.
Economic Times Report (2015). Definition of market share. Retrived from www.econom0ctimes.indiatimes.com/definition/market-share
Engelen, A., Kube, H., Schmidt, S. & Flatten, T.C. (2014). Entrepreneurial orientation in turbulent environments: The moderating role of absorptive capacity. Research Policy, 43, 1353–1369.
Garcia, A., Leal, M. & Lee, S.H. (2018). Time-inconsistent environmental policies with a consumer-friendly firm: Tradable permits versus emission tax. Int. Rev. Econ. Financ. 58, 523–537.
Gibbs, D. (2009). Sustainability entrepreneurship ecopreneurs, and the development of a sustainable economy. Greener Management International, 55(Summer), 63-78
Hajer, M. (1995). The politics of environmental discourse: ecological modernization and the policy process. Oxford University press.
Haruna&Kamariah (2015). Predictors of green purchase intention in Nigeria: The mediating role of environmental consciousness; American Journal of Economics 2015.
Hattori, K. (2017). Optimal combination of innovation and environmental policies under technology licensing. Econ. Model. 64, 601–609.
Heesup, H., Y. Jongsik, & K. Wansoo (2019). Environmental Corporate Social Responsibility and the Strategy to Boost the Airline’s Image and Customer Loyalty Intentions. Journal of Travel & Tourism Marketing, 36(3), 371–383.
Igbara, F. N., Etu, N. O., Alobari, C. M., Naenwi, M. &Epbari, O. (2014). Corporate social responsibility and the role of oil companies in community development projects in Rivers State Nigeria: An evaluation. IOSR Journal of Humanities and Social Science (IOSR-JHSS), 19(3), 92-97
Irawan, R., &Darmayanti, D. (2012). The influence factors of green purchasing behavior: A study of university students in Jakarta
Jobber (1997). The CIM handbook of sellers and sales strategy, Butter Worth Heinemann
Jobber, D., & Lancaster (2000). Selling and sales management, Prentice Hall.
Kalu S. E. (1998). Strategic marketing management: planning, execution, and control. University of Port Harcourt press Ltd.
Kanchanapibul, M., Lacka, E., Wang, X., & Chan, H. K. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, 528-536.
Kaplan, R. S. & Norton, D. P. (2002). The Balanced Scorecard: Measures that drive performance, Harvard Business Review, 70(1):,71-79.
Karassin, O., & Bar-Haim, A. (2016). Multilevel corporate environmental responsibility. Journal of Environmental Management, 183, 110-120.
Keynes, J.M. (2008). Profitability analysis, Chapter 8.
Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32, 592.
Kocmanova, A., Hornungova, J., &Klimkova, M. (2010). Udrzitelnost: Integraceenvironmentalni, socialniaekonomickevykonnostipodniku. Akademickenakladatelstvi CERM, 125.
Lambertini, L. &Tampieri, A. (2015). Incentives, performance and desirability of socially responsible firms in a Cournot oligopoly. Econ. Model. 50, 40–48.
Laroche, M., J. Bergeron, & G. Barbaro-Forleo (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520.doi:10.1108/EUM0000000006155
Lee, M. P. (2008). A review of the theories of corporate social responsibility: its evolutionary path and the road ahead, International Journal of Management Reviews, 10, 53-73
Lyon, T.P., & Maxwell, J.W. (2008). Corporate social responsibility and the environment: a theoretical perspective. Review of Environmental Economics and Policy, 1(0), 1–22,
Maha, M, and Ahmed, Y. (2012). Perception of green brand in an Emerging innovative market, European Journal of Innovation Management, 15(4), 514-537
Makatouni, A. (2002). What motivates consumers to buy organic food in the UK? Results from a qualitative study. British Food Journal, 104(3/4/5), 345-352.
Marin, L., & S. Ruiz(2007). I need you too! Corporate identity attractiveness for consumers andthe role of social responsibility.Journal of Business Ethics, 71(3), 245–260. doi:10.1007/s10551-006-9137-y.
Milichovsky, F., &Simberova, I. (2011). Signification of marketing effectiveness in industry. In: International Scientific Conference Whither Our Economies, 1(1), 98–103.
Moghddam, F.M., &Foroughi, A. (2012). The influence of marketing strategy elements on market share of firms. International Journal of Fundamental Psychology & Social Sciences, 2(1), 19-24.
Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. The Journal of Consumer Affairs, 39(1), 121–147.
Mol, A. P. J. (1995). The refinement of production ecological modernization theory and the chemical industry Utrecht. Netherlands Van Arkel.
Moner-Colonques, R. & Rubio, S.J. (2016). The strategic use of innovation to influence environmental policy: Taxes versus standards. B.E. J. Econ. Anal. Policy, 16(2), 973–1000.
Mourad, M., & Ahmed, Y. S. E. (2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management, 15(4), 2012.
Muhammad, A., Muhammad, F. K. & Ali, A. (2014). Green awareness effects on consumers' purchasing decision: A case of Pakistan. Global Journal of Management and Business Research
Murphy, J. (2000). Ecological modernization,Geoforum, 31, 1-8.
Ndu, O. A. E. &Agbonifoh, B. A. (2014). Corporate social responsibility in Nigeria: A study of the petroleum industry and the Niger Delta Area. International Review of Social Sciences and Humanities, 6(2), 214-238
Nie, P.Y., Wang, C. &Meng, Y. (2019). An analysis of environmental corporate social responsibility. Manag. Decis. Econ. 40 (4), 384–393.
Nittala, R. (2014). Green consumer behavior of the educated segment in India. Journal of International Consumer Marketing, 26(2), 138-152.
NNPC (2019) Report of special committee on the review of petroleum product supply and distribution, Nigerian National Petroleum Cooperation.
NNPC (2019). Report of special committee on the review of petroleum product supply and distribution, Nigerian National Petroleum Cooperation.
Nobilis, (2010). E-marketing today.
Noushan M. & Syed, A. (2015). Determinants which influence the consumers’ green purchasing intention “An empirical study of consumers’ buying intention toward eco friendly printers in the Swedish market” .
Obi, E.A. (2015). Organizations and social responsibility obstacles and prospects. In E. A. Obi (Ed) Dynamics of organizational behaviour. Onitsha Bookpoint Educational Ltd.
Obi, J. N. (2011). Corporate social responsibility: how socially responsible are business organizations today? International Journal of Social Science, 3(6), 1-10
Ogbadu, E. E. (2004). Profitability through effective management of materials. Journal of Economics and International Finance,1(4), 009-105.
Orajekwe, J. C., Okafor, O. O. &Okoye, E. I. (2021). Corporate social responsibility and financial sustainability of oil and gas firms in Nigeria,Asian Journal of Economics, Business and Accounting,21(19), 46-56,
Organization for Economic Cooperation and Development (OECD), (2010). Transition to a low-carbon economy: Public goals and corporate practices. OECD Publishing.
Ouchida, Y. &Goto, D. (2014). Do emission subsidies reduce emission? In the context of environmental R&D organization. Econ. Model. 36, 511–516.
Ouchida, Y. &Goto, D. (2016a). Cournot duopoly and environmental R&D under regulator's pre-commitment to an emissions tax. Appl. Econ. Lett. 23(5), 324–331.
Ouchida, Y. &Goto, D. (2016b). Environmental research joint ventures and time-consistent emission tax: Endogenous choice of R&D formation. Econ. Model. 55, 179–188.
Ouchida, Y. (2016). Emission tax timing and a monopoly market. In: Naito, T. (Ed.), Sustainable growth and development in a regional economy, Chapter 6. Springer, 71–92.
Ouchida, Y. (2019). Cooperative choice of corporate social responsibility in a bilateral monopoly model. Appl. Econ. Lett. 26(10), 799–806.
Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British food journal, 107(8), 606-625.
Pal, R., (2012). Delegation and emission tax in a differentiated oligopoly. Manch. Sch., 80(6), 650–670.
Palowei, Z. C., Aduba, O. F., Poyeri, B. J., Tubonimi, O. A. &Bribena, B. (2014). Communication and corporate social responsibility in shell petroleum development company and mobil producing Nigeria unlimited. International Journal of Managerial Studies and Research (IJMSR), 2(8), 47-55
Petrakis, E. &Xepapadeas, A. (2003). Location decisions of a polluting firm and the time consistency of environmental policy. Resour. Energy Econ. 25(2), 197–214.
Polonsky, M. J. (1994). An introduction to green marketing –Electronic green journal, 1 (2) 1.
Rizwan, M., Ahmad, S. U. and Mehboob, N. (2013). Enhancing the green purchase intention based on green marketing: An empirical study from Pakistan, Asian Journal of Empirical Research, 3(2), 208-219
Schaper, M. (2002). The essence of ecopreneurship. Greener management international, Summer, 38, 26-30.
Searcy, C., Dixon, S., & Neumann, W. (2015). The use of work environment performance indicators in corporate social responsibility reporting. Journal of Cleaner Production, 1- 15.
Takashima, N. (2018). International environmental agreements between asymmetric countries: A repeated game analysis. Jpn World Econ. 48, 38–44.
Tsarenko, Y., Ferraro, C., Sands, S. & McLeod, C. (2013). Environmentally conscious consumption: The role of retailers and peers as external influences. Journal of Retailing and Consumer Services, 20(3), 302-310
Wang, P., Liu, Q., & Qi, Y. (2014). Factors influencing sustainable consumption behaviours: A survey of the rural residents in China. Journal of Cleaner Production, 63, 152-165.
Weston, J.F, & Brigham, E.F. (2001). Essential of managerial finance”
Xu, L., & Lee, S.H. (2018). Corporate social responsibility and environmental taxation with endogenous entry. Hitotsubashi J. Econ. 59 (2), 61–82.
Yong, S.K., Friesen, L. & McDonald, S. (2018). Emission taxes, clean technology cooperation, and product market collusion: experimental evidence. Econ. Inq. 56 (4), 1950–1979.
Young, W., Hwang, K., Mcdonald, S., & Oates, C.J. (2009). Sustainable consumption: green consumer behaviour when purchasing products. Wiley Inter Science, 18(1), 21-31
Zainol, F. A., &Ayadurai, S. (2011). Entrepreneurial orientation and firm performance: The role of personality traits in Malay family firms in Malaysia. International Journal of Business and Social Sciences, 2(1), 59 – 71.
Zhao, H., Gao, Q., Wu, Y., Wang, Y., & Zhu, D. (2014). What affects green consumer behaviour in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143-151
Alabi, O.F. &Ntukekpo, S.S. (2012). Oil companies and corporate social responsibility in Nigeria: An empirical assessment of chevron’s community development projects in the Niger Delta,British Journal of Arts and Social Sciences, 4(2), 361-374
Albloshi, F. A., &Nawar, Y. S. (2015). Assessing the impact of leadership styles on organizational performance. The case of Saudi private SME‘s. Journal of Organizational Studies and Innovation, 2(2), 66-77.
Amin, M. (2015). The effect of entrepreneurship orientation and learning orientation on SMEs' performance: an SEM-PLS approach. Journal for International Business and Entrepreneurship Development, 8(3), 215-230.
Arham, A. F. (2014). The relationship between leadership behavior, entrepreneurial orientation and organizational performance in Malaysian small and medium enterprises (Doctoral dissertation, Royal Melbourne Institute of Technology).
Ayodele, A. A., Panama, A. E. &Akemu, E. (2017). Green awareness and consumer purchase intention of environmentally-friendly electrical products in Anambra, Nigeria. Journal of Economics and Sustainable Development, 8(22), 98-112.
Banyte, J., Brazioniene, L., AndGadeikiene, A. (2010). Expression of green marketing developing the conception of corporate social responsibility. Engineering Economics, 21(5), 550–560.
Bassioni, H.A., Price, A.D.F. & Hassan, T.M. (2004). Performance measurement in construction, Journal of Management in Engineering, 20(2), 42-50.
Beveridge, R. & Guy, S. (2005). The rise of the ecopreneur and the messy world of environmental innovation. Local environment, 10(6), 665-676.
Brunner, S., Flachsland, C. &Marschinski, R. (2012). Credible commitment in carbon policy. Clim. Pol., 12(2), 255–271.
Chamorro, A., &Bañegil, T. M. (2006). Green marketing philosophy : A study of Spanish firms with eco-labels. Corporate Social Responsibility and Environmental Management, 13, 11–24.
Chan, R., & Lau, L. (2004). The effectiveness of environmental claims among Chinese consumers: influences of claim type, country disposition and eco-centric orientation. Journal of Marketing Management, 20(3-4), 273- 319.
Desjardins, J. (1998). Corporate environmental responsibility. Journal of Business Ethics, 17(8), 825-838,
Dobbs, M. & Hamilton, R. T. (2006). Small business growth: recent evidence and new directions, International Journal of Entrepreneurial Behaviour and Research, 13 (5), 296-322.
Dragan, M. (2002). The competitive market structure of the U.S lodging industry and its impact on the financial performance of Hotel Brands. PHD Dissertation.
Dummett, K. (2006). Drivers for corporate environmental responsibility (CER). Environment, Development and Sustainability, 8(3), 375–389.
Economic Times Report (2015). Definition of market share. Retrived from www.econom0ctimes.indiatimes.com/definition/market-share
Engelen, A., Kube, H., Schmidt, S. & Flatten, T.C. (2014). Entrepreneurial orientation in turbulent environments: The moderating role of absorptive capacity. Research Policy, 43, 1353–1369.
Garcia, A., Leal, M. & Lee, S.H. (2018). Time-inconsistent environmental policies with a consumer-friendly firm: Tradable permits versus emission tax. Int. Rev. Econ. Financ. 58, 523–537.
Gibbs, D. (2009). Sustainability entrepreneurship ecopreneurs, and the development of a sustainable economy. Greener Management International, 55(Summer), 63-78
Hajer, M. (1995). The politics of environmental discourse: ecological modernization and the policy process. Oxford University press.
Haruna&Kamariah (2015). Predictors of green purchase intention in Nigeria: The mediating role of environmental consciousness; American Journal of Economics 2015.
Hattori, K. (2017). Optimal combination of innovation and environmental policies under technology licensing. Econ. Model. 64, 601–609.
Heesup, H., Y. Jongsik, & K. Wansoo (2019). Environmental Corporate Social Responsibility and the Strategy to Boost the Airline’s Image and Customer Loyalty Intentions. Journal of Travel & Tourism Marketing, 36(3), 371–383.
Igbara, F. N., Etu, N. O., Alobari, C. M., Naenwi, M. &Epbari, O. (2014). Corporate social responsibility and the role of oil companies in community development projects in Rivers State Nigeria: An evaluation. IOSR Journal of Humanities and Social Science (IOSR-JHSS), 19(3), 92-97
Irawan, R., &Darmayanti, D. (2012). The influence factors of green purchasing behavior: A study of university students in Jakarta
Jobber (1997). The CIM handbook of sellers and sales strategy, Butter Worth Heinemann
Jobber, D., & Lancaster (2000). Selling and sales management, Prentice Hall.
Kalu S. E. (1998). Strategic marketing management: planning, execution, and control. University of Port Harcourt press Ltd.
Kanchanapibul, M., Lacka, E., Wang, X., & Chan, H. K. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, 528-536.
Kaplan, R. S. & Norton, D. P. (2002). The Balanced Scorecard: Measures that drive performance, Harvard Business Review, 70(1):,71-79.
Karassin, O., & Bar-Haim, A. (2016). Multilevel corporate environmental responsibility. Journal of Environmental Management, 183, 110-120.
Keynes, J.M. (2008). Profitability analysis, Chapter 8.
Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32, 592.
Kocmanova, A., Hornungova, J., &Klimkova, M. (2010). Udrzitelnost: Integraceenvironmentalni, socialniaekonomickevykonnostipodniku. Akademickenakladatelstvi CERM, 125.
Lambertini, L. &Tampieri, A. (2015). Incentives, performance and desirability of socially responsible firms in a Cournot oligopoly. Econ. Model. 50, 40–48.
Laroche, M., J. Bergeron, & G. Barbaro-Forleo (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520.doi:10.1108/EUM0000000006155
Lee, M. P. (2008). A review of the theories of corporate social responsibility: its evolutionary path and the road ahead, International Journal of Management Reviews, 10, 53-73
Lyon, T.P., & Maxwell, J.W. (2008). Corporate social responsibility and the environment: a theoretical perspective. Review of Environmental Economics and Policy, 1(0), 1–22,
Maha, M, and Ahmed, Y. (2012). Perception of green brand in an Emerging innovative market, European Journal of Innovation Management, 15(4), 514-537
Makatouni, A. (2002). What motivates consumers to buy organic food in the UK? Results from a qualitative study. British Food Journal, 104(3/4/5), 345-352.
Marin, L., & S. Ruiz(2007). I need you too! Corporate identity attractiveness for consumers andthe role of social responsibility.Journal of Business Ethics, 71(3), 245–260. doi:10.1007/s10551-006-9137-y.
Milichovsky, F., &Simberova, I. (2011). Signification of marketing effectiveness in industry. In: International Scientific Conference Whither Our Economies, 1(1), 98–103.
Moghddam, F.M., &Foroughi, A. (2012). The influence of marketing strategy elements on market share of firms. International Journal of Fundamental Psychology & Social Sciences, 2(1), 19-24.
Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. The Journal of Consumer Affairs, 39(1), 121–147.
Mol, A. P. J. (1995). The refinement of production ecological modernization theory and the chemical industry Utrecht. Netherlands Van Arkel.
Moner-Colonques, R. & Rubio, S.J. (2016). The strategic use of innovation to influence environmental policy: Taxes versus standards. B.E. J. Econ. Anal. Policy, 16(2), 973–1000.
Mourad, M., & Ahmed, Y. S. E. (2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management, 15(4), 2012.
Muhammad, A., Muhammad, F. K. & Ali, A. (2014). Green awareness effects on consumers' purchasing decision: A case of Pakistan. Global Journal of Management and Business Research
Murphy, J. (2000). Ecological modernization,Geoforum, 31, 1-8.
Ndu, O. A. E. &Agbonifoh, B. A. (2014). Corporate social responsibility in Nigeria: A study of the petroleum industry and the Niger Delta Area. International Review of Social Sciences and Humanities, 6(2), 214-238
Nie, P.Y., Wang, C. &Meng, Y. (2019). An analysis of environmental corporate social responsibility. Manag. Decis. Econ. 40 (4), 384–393.
Nittala, R. (2014). Green consumer behavior of the educated segment in India. Journal of International Consumer Marketing, 26(2), 138-152.
NNPC (2019) Report of special committee on the review of petroleum product supply and distribution, Nigerian National Petroleum Cooperation.
NNPC (2019). Report of special committee on the review of petroleum product supply and distribution, Nigerian National Petroleum Cooperation.
Nobilis, (2010). E-marketing today.
Noushan M. & Syed, A. (2015). Determinants which influence the consumers’ green purchasing intention “An empirical study of consumers’ buying intention toward eco friendly printers in the Swedish market” .
Obi, E.A. (2015). Organizations and social responsibility obstacles and prospects. In E. A. Obi (Ed) Dynamics of organizational behaviour. Onitsha Bookpoint Educational Ltd.
Obi, J. N. (2011). Corporate social responsibility: how socially responsible are business organizations today? International Journal of Social Science, 3(6), 1-10
Ogbadu, E. E. (2004). Profitability through effective management of materials. Journal of Economics and International Finance,1(4), 009-105.
Orajekwe, J. C., Okafor, O. O. &Okoye, E. I. (2021). Corporate social responsibility and financial sustainability of oil and gas firms in Nigeria,Asian Journal of Economics, Business and Accounting,21(19), 46-56,
Organization for Economic Cooperation and Development (OECD), (2010). Transition to a low-carbon economy: Public goals and corporate practices. OECD Publishing.
Ouchida, Y. &Goto, D. (2014). Do emission subsidies reduce emission? In the context of environmental R&D organization. Econ. Model. 36, 511–516.
Ouchida, Y. &Goto, D. (2016a). Cournot duopoly and environmental R&D under regulator's pre-commitment to an emissions tax. Appl. Econ. Lett. 23(5), 324–331.
Ouchida, Y. &Goto, D. (2016b). Environmental research joint ventures and time-consistent emission tax: Endogenous choice of R&D formation. Econ. Model. 55, 179–188.
Ouchida, Y. (2016). Emission tax timing and a monopoly market. In: Naito, T. (Ed.), Sustainable growth and development in a regional economy, Chapter 6. Springer, 71–92.
Ouchida, Y. (2019). Cooperative choice of corporate social responsibility in a bilateral monopoly model. Appl. Econ. Lett. 26(10), 799–806.
Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British food journal, 107(8), 606-625.
Pal, R., (2012). Delegation and emission tax in a differentiated oligopoly. Manch. Sch., 80(6), 650–670.
Palowei, Z. C., Aduba, O. F., Poyeri, B. J., Tubonimi, O. A. &Bribena, B. (2014). Communication and corporate social responsibility in shell petroleum development company and mobil producing Nigeria unlimited. International Journal of Managerial Studies and Research (IJMSR), 2(8), 47-55
Petrakis, E. &Xepapadeas, A. (2003). Location decisions of a polluting firm and the time consistency of environmental policy. Resour. Energy Econ. 25(2), 197–214.
Polonsky, M. J. (1994). An introduction to green marketing –Electronic green journal, 1 (2) 1.
Rizwan, M., Ahmad, S. U. and Mehboob, N. (2013). Enhancing the green purchase intention based on green marketing: An empirical study from Pakistan, Asian Journal of Empirical Research, 3(2), 208-219
Schaper, M. (2002). The essence of ecopreneurship. Greener management international, Summer, 38, 26-30.
Searcy, C., Dixon, S., & Neumann, W. (2015). The use of work environment performance indicators in corporate social responsibility reporting. Journal of Cleaner Production, 1- 15.
Takashima, N. (2018). International environmental agreements between asymmetric countries: A repeated game analysis. Jpn World Econ. 48, 38–44.
Tsarenko, Y., Ferraro, C., Sands, S. & McLeod, C. (2013). Environmentally conscious consumption: The role of retailers and peers as external influences. Journal of Retailing and Consumer Services, 20(3), 302-310
Wang, P., Liu, Q., & Qi, Y. (2014). Factors influencing sustainable consumption behaviours: A survey of the rural residents in China. Journal of Cleaner Production, 63, 152-165.
Weston, J.F, & Brigham, E.F. (2001). Essential of managerial finance”
Xu, L., & Lee, S.H. (2018). Corporate social responsibility and environmental taxation with endogenous entry. Hitotsubashi J. Econ. 59 (2), 61–82.
Yong, S.K., Friesen, L. & McDonald, S. (2018). Emission taxes, clean technology cooperation, and product market collusion: experimental evidence. Econ. Inq. 56 (4), 1950–1979.
Young, W., Hwang, K., Mcdonald, S., & Oates, C.J. (2009). Sustainable consumption: green consumer behaviour when purchasing products. Wiley Inter Science, 18(1), 21-31
Zainol, F. A., &Ayadurai, S. (2011). Entrepreneurial orientation and firm performance: The role of personality traits in Malay family firms in Malaysia. International Journal of Business and Social Sciences, 2(1), 59 – 71.
Zhao, H., Gao, Q., Wu, Y., Wang, Y., & Zhu, D. (2014). What affects green consumer behaviour in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143-151
Published
2022-11-13
How to Cite
C., O., N., P. O., & G., A. (2022). ENVIRONMENTAL RESPONSIBILITY AND MARKETING SUCCESS OF OIL AND GAS INDUSTRY IN SOUTH SOUTH, NIGERIA. GPH-International Journal of Business Management, 5(11), 11-24. https://doi.org/10.5281/zenodo.7316226
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Copyright (c) 2022 Okoli, Walter, C.,; Prof. Ozuru, Henry N.; Ademe, Doris G.
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