CULTURAL FESTIVALS AND INCOME GENERATION IN IKWERRE LOCAL GOVERNMENT AREA OF RIVERS STATE
Abstract
The study examined the correlates between cultural festivals and income generation inIkwerreLocal Government Area (LGA)of Rivers State. The specific objectives of the study were to;1. determine the relationship between cultural festivals and job creation, 2. Ascertain the relationship between cultural festivals and infrastructural development. The descriptive survey research design adopted the use of questionnaires as the main instrument for primary data collection. The population of the study was very large and unknown. The sample size of 300 was determined using Cochran’s formula for sample size determination from an infinite population. The questionnaire was administered to the residents of two communities (Aluu and Choba) in Ikwerre LGA, Rivers State. The questionnaire was validated through the face and, content validity. The internal consistency of the instrument was excellent (.716) using Chronbach Alpha. The statistical tool for data analyses was Pearson Correlation. Major findings showed that festivals had a positive and significant relationship with job creation and infrastructural development in Ikwerre LGA, Rivers State. The study concluded that Ikwerre cultural festival has demonstrated that tourism is a significant major player in job creation and infrastructural development. It was therefore recommended that stakeholders should embrace tourism marketing to enhance the profitability of cultural festivals.
Downloads
References
Agba, A. M O., Ikoh, M. U., Bassey, A. O., &Ushie, E. U. (2010). Impact of tourism industry on Efik’s Culture, Nigeria. International Journal of Culture, Tourism and Hospitality Research, 4(4), 355-365.
Agba, A. M. O.; Mboto, W. A.,& Agba, M. S. (2013). Wages or other conditions: A critical assessment of factors in workers performance in Nigeria. International Journal of Academic Research in Business and Social Sciences, 3(7), 489-505
Attah, F. M.; Agba, A. M. O.,&Nkpoyen, F. (2013). Cultural fiesta and socio-economic development of Ikwerre Metropolis, Nigeria. International Journal of Humanities and Social Science Invention, 2(6) 33-41.
Bachlestiner, S.,& Zins, E. (2009). Hotel and tourism development in Victriam. Journal of Travel and Tourism Marketing, 7(1), 85-93.
Compton, J. L.,& Love, L. L. (2005). The predictive validity of alternative approaches to evaluating quality of a festival. Journal of Travel Research, 34(11), 11-24.
CRTB (2008). Pre-event brochure.Ikwerre: Teamwork.
De Bres, K., & Davis, J. (2001). Celebrating group and place identity: A case study of a new regional festival, Tourism Geographies, 3: 326–337.
Dimmock, K. &Tiyce, M. (2011). Festivals and events: celebrating special interest tourism. In N. Douglas N. Douglas and R. Derrelt (Eds) Special interest s tourism (pp.355-38) Milton, John Wiley and Sons Australia
Dominic, O. (2011). Public private partnership as a tool for infrastructural development in Nigeria. Talkback Publishing Ltd.
Esu, B. B.; Arrey, V. M.; Basil, G.,& Eyo, E. E. (2011). Analysis of the economic impacts of cultural festival: The case of Ikwerrecultural in Nigeria. Tourismos: An international Multidisciplinary Journal of Tourism, 6(2), 333-352.
Falassi, A. (2009). Festival: Definition and morphology in Waterman’s editor, cultural for elves? The Cultural Politics of Arts Festivals Progress in Human Geography, 54-74.
Hall, O. (2004). Meaningful experience creation and event management: A post-event analysis of Copenhagen cultural. Culture Inbound Journal of Current Cultural Research. 3(17).
Hirschman, A. O. (1969). The strategy of economic development. In Agarwal, A. N. & Singh, S. P. (eds.), Accelerating investment in developing economy. Oxford Press.
Ingwe, R., Agba, A. M. O.,& Ndum, V. E. (2014). Natural resource abundance, exploitation and agitation for resource control in Nigeria’s Niger Delta: A Marxian analysis. The Romanian Journal of Society and Politics, 9(1), 87-109
Jahan, N., & Amin, M. R. (2014). Sustainable tourism development in Bangladesh: An empirical study on sylhet. Journal of Business Studies, 35(2), 241-53.
Jhingan, M. L. (2006). The economics of development and planning. Vrinda Publications Ltd.
Lindberg, B. (1996). A comprehensive review of tourism as a component of the Robson Valley LRMP. Unemployment Research Report Independent Study.
Odere, F. E. (2015). Socio-economic implications of Ikwerrecultural on the people of Cross River State. Unpublished M.Sc thesis submitted to the Department of Sociology, University of Ikwerre, Nigeria.
Okpoko, P.U. (2010). The Role of Cultural Resources in Tourism in Nigeria. West African Journal of Archaeology, 2(1), 20-26.
Prentice, N. & Anderson, R. (2003). Travel and tourism: A North American-European perspective. Huntington, Elm Publications.
QUINN, B. (2003). Symbols, practices and myth-making: Cultural perspectives on the Wexford Opera Festival. Tourism Geographies, 5: 329–349.
Snowball, J. (2008). Measuring the value of culture: Methods and examples in cultural economics. Springer Verlag.
Ukwayi, J. K., Agba, A. M. O., Inyang, J. D.,&Eraye, C. (2011). Associate factors in street crime in Ikwerre Metropolis, Nigeria. European Journal of Scientific Research, 62(2), 34-43.
Ukwayi, J. K., Ojong, F. E.,& Austine, A. B. (2012). Socio-economic impact of festivals on community development. Journal of Development Studies, 2(8), 1-2.
Copyright (c) 2022 GPH - International Journal of Business Management (IJBM)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties and that the Article has not been published elsewhere. Author(s) agree to the terms that the GPH Journal will have the full right to remove the published article on any misconduct found in the published article.
