INTRAPRENEURSHIP AUTONOMY AND ORGANIZATIONAL ADAPTABILITY
Abstract
This study delves into the dynamic relationship between intrapreneurial innovativeness and organizational sustainability, recognizing the critical role of product, process, and market innovations in fostering lasting value. Through an exploration of literature and empirical evidence, this research seeks to elucidate how organizations can effectively integrate and leverage intrapreneurial innovativeness to enhance their sustainability across economic, social, and environmental realms. The study unveils the intrinsic link between product innovativeness and organizational sustainability. Novel and differentiated products not only capture new markets and generate increased revenue streams, but those aligned with social and environmental values bolster stakeholder engagement and contribute to community well-being. Process innovativeness emerges as a catalyst for sustainability, streamlining operations, reducing costs, and fostering a culture of collaboration and social responsibility. Market innovativeness drives economic sustainability, capturing new market segments and enhancing market share while forging strong stakeholder relationships and enhancing brand reputation. Additionally, democratic leadership emerges as a pivotal factor moderating the relationship between innovativeness and organizational sustainability. By fostering a culture of collaboration, empowering employees, and promoting innovative practices, democratic leaders create an environment conducive to sustainability across economic, social, and environmental dimensions. The study concludes that intrapreneurial innovativeness serves as a cornerstone in driving organizational sustainability, enabling organizations to navigate challenges, seize opportunities, and make meaningful contributions to a more sustainable future. The study offers recommendations for organizations to embrace innovation culture, empower employees, and engage in collaborative practices under democratic leadership to achieve holistic sustainability. By integrating and leveraging intrapreneurial innovativeness strategically, organizations can thrive, create value, and contribute to a sustainable and prosperous future that aligns with economic, social, and environmental imperatives.
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