Airport Attributes and Passengers’ Behavioural Intentions in Northern Nigeria
Keywords:
Physical Evidence, Safety & Security, Revisit Intentions, Brand Loyalty
Abstract
The study examined the effect of airport attributes on passengers’ behavioural intentions in the tourism industry in Minna, Niger State, Nigeria. The descriptive research generated primary data from 150 domestic passengers who patronised Minna Airport. A well-structured questionnaire containing 15 items, with four demographic items was used for the primary data collection. The result of the inferential statistical analysis with the use of SPSS showed that passengers’ behavioral intentions towards the Minna airport were driven by safety and security. The empirical study extends the understanding of the airport attributes construct by studying its influence on travellers behavioural intentions in the context of Northern Nigeria. Airport owners/managers are expected to prioritize safety and security measures at the airport while making concerted efforts towards improving the physical evidence of the airport.
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References
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Kinnaird, V. (1996). Understanding tourism processes: A gender-aware framework. Tourism Management, 17, 2, 95-102.
Lii, Y. S., & Sy, E. (2009). Internet differential pricing: Effects on consumer price perception, emotions, and behavioral responses. Computers in Human Behavior, 25(3), 770-777.
Lin, J., & Liang, H. (2011). The influence of service environments on customer emotion and
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Maisam, S., &Mahsa, R. (2016)Positive Word of Mouth Marketing: Explaining the Roles of
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An application of DEA-BCC Model. International Scientific Journal of Air Transport
Oluyisola, O.O., George-Kayode, B.O. && Ajayi, O.O (2019). Perception of air transport safety
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Parasuraman A, Zeithaml V A, and Berry L L (1998) SERVQUAL: A Multiple Item Scale For Measuring Consumer Perceptions of Service Quality Journal of Retailing 64(1)
Park, J. W., Choi, Y. J., & Moon, W. C. (2013). Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: An Incheon International Airport case study. Journal of Airline and Airport Management, 3(1), 18-30.
Park, J. W., Robertson, R., & Wu, C. L. (2005). Investigating the effects of airline service quality on airline image and passengers' future behavioural intentions: findings from Australian international air passengers. Journal of Tourism Studies, 16(1), 2-11.
Park, J. W., Robertson, R., & Wu, C. L. (2006). Modelling the impact of airline service quality and marketing variables on passengers’ future behavioural intentions. Transportation Planning and Technology, 29(5), 359-381.
Rachman, A. (2017, March). Analysis of effect of physical evidence and service assurance on customer satisfaction and customer loyalty in using car rental service (PT Pusaka Prima Transport Cases). In IOP Conference Series: Materials Science and Engineering (Vol. 180, No. 1, p. 012256). IOP Publishing.
Saut, M., & song, V. (2022). Influences of airport service quality, satisfaction, and image on behavioural
intention towards destination visit. Urban, Planning and Transport Research, 10(1), 82-109
Sonari-Otobo, V. F., &Ekeke, J. N. (2020). Airport marketing attributes and passengers’ word of mouth communication. International Journal of Advanced Academic Research (Social and Management Sciences) 6(10), 177-191.
Journal of Hotel and Business Management 7(2) 1-2 doi: 10.4172/21690286.1000188
Akoloh-Isaac, J. T., &Ekeke, J. N. (2022). Visitor attraction marketing attributes and tourists’ behavioural intentions towards the garden city of Port Harcourt, Rivers State Nigeria. GPH-International Journal of Social Science and Humanities Research, 5(07), 52-62.
Batouei, A., Iranmanesh, M., Mustafa, H., Nikbin, D., & Ping, T. A. (2020). Components of airport experience and their roles in eliciting passengers' satisfaction and behavioural intentions. Research in Transportation Business & Management, 37, 100585.
Bendall-Lyon, D., & Powers, T.L. (2004). The impact of structure and process attributes on satisfaction and behavioral intentions. Journal of Services Marketing, 18(2), 114-121. http://dx.doi.org/10.1108/08876040410528719.
Bezerra, G. C. L., & Gomes, C. F. (2015). The effects of service quality dimensions and passenger
characteristics on passenger's overall satisfaction with an airport. Journal of Air Transport
Management, 44, 77-81. doi:http://dx.doi.org/10.1016/j.jairtraman.2015.03.001
Bitner, M. J. (1990). Evaluating Service Encounters: The Effects of Physical Surroundings and
Employee Responses. Journal of Marketing, 54(2), 69-82.
Bogicevic, V., Yang, W., Cobanoglu, C., Bilgihan, A., &Bujisic, M. (2016). Traveler anxiety and enjoyment: The effect of airport environment on traveler's emotions. Journal of Air Transport Management, 57, 122-129. doi:10.1016/j.jairtraman.2016.07.019
Ceccato, V. &Masci, S (2017) Airport Environment and Passengers' Satisfaction with Safety.
Journal of Applied Security Research, 12:3, 356-373, DOI: 10.1080/19361610.2017.1315696
Chen, F.-Y., & Chang, Y.-H. (2005). Examining airline service quality from a process perspective.
Journal of Air Transport Management, 11(2), 79-doi:http://dx.doi.org/10.1016/j.jairtraman.2004.09.002
de Oña, J., de Oña, R., Eboli, L., Forciniti, C., &Mazzulla, G. (2018). An ordered regression model to predict transit passengers’ behavioural intentions. Case Studies on Transport Policy, 6(4), 449-455.
Edwards, B. (2005).The modern airport terminal. New approaches to airport architecture. Second
edition. Oxford: Spoon Press.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American
customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7–18.
George, R. (2003). Tourist’s perceptions of safety and security while visiting Cape Town.
Tourism Management, 24, 575-585
Güreş, N.,Yılmaz, H., Arslan, S., Durmuşçelebi, C Yüksel, C., &Ünsal, H.H(2017) Researching
the Satisfaction Levels of Passengers for Security Services at Airports. International Journal of
Marketing Studies; 9, (5), 125-134.
Hair, J.F.; Black, W.C.; Babin, B.J.; & Anderson, R.E. (2010)Multivariate Data Analysis, 7th ed.;
Pearson: New York, NY,USA.
Huang, Y. K. (2010). The effect of airline service quality on passengers' behavioural intentions using SERVQUAL scores: A Taiwan case study. Journal of the Eastern Asia Society for Transportation Studies, 8, 2330-2343.
Kinnaird, V. (1996). Understanding tourism processes: A gender-aware framework. Tourism Management, 17, 2, 95-102.
Lii, Y. S., & Sy, E. (2009). Internet differential pricing: Effects on consumer price perception, emotions, and behavioral responses. Computers in Human Behavior, 25(3), 770-777.
Lin, J., & Liang, H. (2011). The influence of service environments on customer emotion and
service outcomes. Managing Service Quality, 21(4), 350 – 372.
Maisam, S., &Mahsa, R. (2016)Positive Word of Mouth Marketing: Explaining the Roles of
Value Congruity and Brand Love. Journal of Competitiveness 8 (1), 19 – 37.
Njoroge, S.P., & X. N. Iraki, X.N (2017). "Service Quality and Customer Satisfaction At Kenyan Airports," Universities, Entrepreneurship and Enterprise Development in Africa, German African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises.
Nunnally, J. C., & Bernstein, I. H. (1994).Psychometric theory. 3rd ed. Sydney,Australia McGrawHill.
Nwaogbe, O. R., Ogwude, I. C. &Ibe, C. C. (2017). Efficiency analysis of the Nigeria Airports:
An application of DEA-BCC Model. International Scientific Journal of Air Transport
Oluyisola, O.O., George-Kayode, B.O. && Ajayi, O.O (2019). Perception of air transport safety
by domestic air travelers. International Journal of Hospitality, Leisure and Tourism. 3(1/2), 55-65
Parasuraman A, Zeithaml V A, and Berry L L (1998) SERVQUAL: A Multiple Item Scale For Measuring Consumer Perceptions of Service Quality Journal of Retailing 64(1)
Park, J. W., Choi, Y. J., & Moon, W. C. (2013). Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: An Incheon International Airport case study. Journal of Airline and Airport Management, 3(1), 18-30.
Park, J. W., Robertson, R., & Wu, C. L. (2005). Investigating the effects of airline service quality on airline image and passengers' future behavioural intentions: findings from Australian international air passengers. Journal of Tourism Studies, 16(1), 2-11.
Park, J. W., Robertson, R., & Wu, C. L. (2006). Modelling the impact of airline service quality and marketing variables on passengers’ future behavioural intentions. Transportation Planning and Technology, 29(5), 359-381.
Rachman, A. (2017, March). Analysis of effect of physical evidence and service assurance on customer satisfaction and customer loyalty in using car rental service (PT Pusaka Prima Transport Cases). In IOP Conference Series: Materials Science and Engineering (Vol. 180, No. 1, p. 012256). IOP Publishing.
Saut, M., & song, V. (2022). Influences of airport service quality, satisfaction, and image on behavioural
intention towards destination visit. Urban, Planning and Transport Research, 10(1), 82-109
Sonari-Otobo, V. F., &Ekeke, J. N. (2020). Airport marketing attributes and passengers’ word of mouth communication. International Journal of Advanced Academic Research (Social and Management Sciences) 6(10), 177-191.
Published
2023-08-09
How to Cite
AMAKO, S.-, RITA, M., & CHINENYE BLESSING, O. (2023). Airport Attributes and Passengers’ Behavioural Intentions in Northern Nigeria. GPH-International Journal of Social Science and Humanities Research, 6(06), 177-186. https://doi.org/10.5281/zenodo.8228745
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