• Lawrence Amadi Dr.
Keywords: Packaging, Repeat Purchase, Nigeria, Sales Turnover, Exporting SMEs


The study investigated the relationship between packaging and sales performance of food and beverage exporting  Small and Medium Enterprises (SMEs) firms sector in South-South,  Nigeria. The study adopted a descriptive survey research design, with the questionnaire as the major instrument for primary data collection from a population involving 160 firms involved in exporting food and beverages. A copy of the questionnaire was administered to the sample made up of managers and owners of the firms. The questionnaire was validated by experts while the reliability test result using Cronbach Alpha produced a value of  0.814.  Both descriptive and inferential statistical tools were employed to analyze the data with  SPSS (version 21.0).  The statistical result showed that packaging had a positive and significant relationship with sales performance. Based on the results, it was concluded that packaging is an important branding strategy that could influence significantly the marketability of Nigerian products in the international marketplace. It was therefore recommended that  Nigerian SMEs that are exporting food products should package their food products in quality containers so as to avoid damages during transit or shipment. The use of quality and protective packages will ensure the safe delivery of goods to their destination and increase sales turnover and repeat patronage.


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Author Biography

Lawrence Amadi, Dr.

Department of Marketing,
Faculty of Management Sciences
Ignatius Ajuru University of Education, Rumuolumeni,
Port Harcourt, Rivers State, Nigeria


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How to Cite
Amadi, L. (2022). PACKAGING AND SALES PERFORMANCE OF SMALL AND MEDIUM SIZE EXPORTING FIRMS INSOUTH-SOUTH, NIGERIA. GPH-International Journal of Social Science and Humanities Research, 5(04), 91-101.