• Lawrence Amadi Dr
Keywords: Price competitiveness, Repeat Purchase, Exporting SMEs, South-South Nigeria


The study investigated the relationship between price competitiveness and sales performance of food and beverage exporting  Small and Medium Enterprises (SMEs) firms sector in South-South,  Nigeria. The study adopted a descriptive survey research design, with the questionnaire as the instrument for primary data collection from a population involving 160 firms involved in exporting food and beverages. A copy of the questionnaire was administered to the sample made up of managers and owners of the firms. The questionnaire was validated by experts while the reliability test result using Cronbach Alpha produced a value of  0.869.  Both descriptive and inferential statistical tools were employed to analyze the data with  SPSS (version 21.0).  The statistical result showed that price competitiveness had a positive and significant relationship with sales performance. It was therefore recommended that Nigerian SMEs especially those exporting food and beverage products should consider the prices of their international competitors when fixing the prices for their products as this would enable them to gain a competitive advantage in price that will consequently increase their sales performance.


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Author Biography

Lawrence Amadi, Dr

Department of Marketing,
Faculty of Management Sciences
Ignatius Ajuru University of Education, Rumuolumeni,
Port Harcourt, Rivers State, Nigeria


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How to Cite
Amadi, L. (2022). PRICE COMPETITIVENESS AND SALES PERFORMANCE OF SMALL AND MEDIUM SIZE EXPORTING FIRMS IN SOUTH-SOUTH, NIGERIA. GPH-International Journal of Social Science and Humanities Research, 5(04), 82-90. Retrieved from