STRATEGIC MYOPIA ON CORPORATE LONGEVITY: A COMPREHENSIVE ANALYSIS

  • OLODA OLUWATAYO FELIX Department Of Business Administration, Faculty of Management Sciences, Federal University Otuoke, Bayelsa State
DOI: https://doi.org/10.5281/zenodo.17037217
Keywords: Strategic Myopia, Corporate Longevity, Long-term Strategy, Short-termism, Organisational Sustainability

Abstract

The concept of strategic myopia which entails short term orientation at the cost of long term strategic objectives has been quite common in the business environment. The paper will bring out the concept of strategic myopia, investigate its causes and consequences on the survival of corporations. By evaluating available literature, case studies and empirical evidence, the paper highlights the notable threats strategic myopia has in terms of maintaining the ability of the firm to be able to sustain its operations, innovate as well as able to cope with competition over time. The paper finishes by making recommendations to organisations on ensuring strategic myopia by employing a more balanced and long term oriented method of strategic planning.

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Published
2024-03-17
How to Cite
OLUWATAYO FELIX, O. (2024). STRATEGIC MYOPIA ON CORPORATE LONGEVITY: A COMPREHENSIVE ANALYSIS. GPH-International Journal of Applied Management Science, 5(02), 35-41. https://doi.org/10.5281/zenodo.17037217
Issue
Vol 5 No 02 (2024): GPH-International Journal of Applied Management Science
Section
Articles
Copyright (c) 2025 GPH-International Journal of Applied Management Science

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