COMMUNICATION: BARRIERS AFFECTING COMMUNICATION IN CONTEMPORARY WORKPLACE IN RIVERS STATE, NIGERIA
Abstract
Communication is the broadcast of information, ideas, emotions, skills, through the use of gestures, symbols, words, pictures, figures, body movement, and graphs, to ensure business sustainability. It is as a natural phenomenonthat contributes to the growth or failure of any business. If organization does not choose the right medium of communication to covey information or market its product, the firm may suffer low customer patronage and low profitability. Managers with communication skills are likely to protect the image of the company and improve productivity. Poor communication system may lead to mismanagement and low business output.This study disclosed that the progress of a firm comes from effective communication which is essential for the survival, profitability, and job satisfaction in the organization. Indeed, oorganizations should apply the appropriate channels of communication to transfer information to the receiver for the purpose of achieving organizational performance.
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