https://gphjournal.org/index.php/mce <p style="font-family: 'Segoe UI', sans-serif; font-size: 16px; color: #333;"><strong>GPH-International Journal Of Mechanical And Civil Engineering</strong> <strong>(e-ISSN&nbsp;<a href="https://portal.issn.org/resource/ISSN/3050-967X" target="_blank" rel="noopener">3050-967X</a>)</strong> is a peer-reviewed, open-access journal dedicated to advancing research and innovation in mechanical and civil engineering. The journal publishes original research articles, comprehensive reviews, and technical papers covering topics such as structural analysis, materials engineering, fluid mechanics, construction technology, sustainable design, and infrastructure development. By providing a global platform for engineers, researchers, and practitioners, it fosters interdisciplinary collaboration and drives advancements in both theoretical and applied aspects of engineering.</p> en-US <p>Author(s) and co-author(s)&nbsp;jointly&nbsp;and severally represent and warrant that the Article is original with the author(s) and does not infringe any&nbsp;copyright or violate any other right of any third parties, and that the Article has not been published&nbsp;elsewhere.&nbsp;Author(s) agree to the terms that the <strong>GPH Journal</strong> will have the full right to remove the published article on any misconduct found in the published article.</p> drekekejohn@gmail.com (Dr. EKEKE, JOHN NDUBUEZE) info@gphjournal.org (Fran) Thu, 31 Jul 2025 00:00:00 +0000 OJS 3.1.1.2 http://blogs.law.harvard.edu/tech/rss 60 https://gphjournal.org/index.php/mce/article/view/2166 <p>This article investigates an intricate real estate negotiation occurred in Sorocaba, São Paulo. The R$360 million transaction encountered a major obstacle because a real estate intermediary led to the breakdown of trust. The negotiating team faces increasing difficulties because they need to handle various relationships and power systems to protect the agreement. The negotiating team needs to show their ability to rebuild trust during agreement completion but their ongoing disputes threaten to surpass their problem-solving capacity. The case study presents an interesting story about negotiation and conflict resolution and relationship development which offers vital data for academic researchers and professional practitioners.</p> Murillo Dias, Carlos André Campos Panzarini ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://gphjournal.org/index.php/mce/article/view/2166 Wed, 19 Nov 2025 11:17:28 +0000 https://gphjournal.org/index.php/mce/article/view/2183 <p>The research article conducts a literature review to study three related fields which include customer experience and luxury consumption and luxury value perception and creation. The marketing field has only recently started studying customer experience but luxury consumption research spans multiple centuries with established theories about exclusive experiences and personal identity and social status comparison. The perception of luxury value includes multiple aspects of worth which include practical and monetary value and symbolic and emotional worthwhile customers now play active roles in creating value through social connections. The different market perspectives about experiences and value show both commonalities and conflicting viewpoints. The current body of research about this subject lacks thorough investigation of a specific sector. The absence of particular research in this field generates critical questions which need urgent answers. The combination of these theories produces specific outcomes when they encounter situations which maximize scarcity and prestige and experiential value.</p> Lucas Chacur, Murillo Dias ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://gphjournal.org/index.php/mce/article/view/2183 Sat, 06 Dec 2025 10:12:54 +0000