1.
Leslie Uwabor O, Tari G. EVOLVING THE 4P’S: A DEBATE ON CRITICISMS AND SUPPORT IN THE SHIFT TO CUSTOMER-CEMTRIC MODELS. GPH-IJER [Internet]. 16Jun.2026 [cited 4Jul.2026];9(03):87-00. Available from: https://gphjournal.org/index.php/er/article/view/2477