[1]
Bui, T.P.H. and Nguyen, T.M.A. 2025. The Mediating Role of Perceived Risk in Shaping Vietnamese Consumers’ Trust in Social Media Advertising: Evidence from the Furniture Industry. GPH-International Journal of Business Management. 8, 9 (Oct. 2025), 55-63. DOI:https://doi.org/10.5281/zenodo.17292189.