James Endurance O, Nnaemeka Chinedu O. ETHNOCENTRISM AND CONSUMER-BASED BRAND EQUITY OF CONSTRUCTION FIRMS IN SOUTH-SOUTH NIGERIA: THE MODERATING ROLE OF BRAND TRUST. GPH-IJAMS [Internet]. 15Oct.2026 [cited 23Oct.2026];6(3):48-2. Available from: https://gphjournal.org/index.php/ams/article/view/2628