James Endurance, Opuene, and Ogbuji, Nnaemeka Chinedu. 2026. “ETHNOCENTRISM AND CONSUMER-BASED BRAND EQUITY OF CONSTRUCTION FIRMS IN SOUTH-SOUTH NIGERIA: THE MODERATING ROLE OF BRAND TRUST”. GPH-International Journal of Applied Management Science 6 (3), 48-62. https://doi.org/10.5281/zenodo.23389337.