GPH - International Journal of Business Management (IJBM) <p style="font-family: Helvetica;">The scopes of the journal include, but are not limited to, the following fields: Accounting, Advertising Management, Business &amp; Economics, Business Ethics, Business Intelligence, Business Law, Business Performance Management, Business Statistics, Change Management, Communications Management, Comparative Economic Systems,&nbsp; Corporate Finance and Governance,&nbsp; Development Planning and Policy, Organizational Communication, Business Fluctuations, and Cycles, Product Management, Production and Organizations, Production/Operations Management,Time Management, Total Quality Management, Travel/Transportation/Tourism, Welfare Economics.</p> en-US <p>Author(s) and co-author(s)&nbsp;jointly&nbsp;and severally represent and warrant that the Article is original with the author(s) and does not infringe any&nbsp;copyright or violate any other right of any third parties and that the Article has not been published&nbsp;elsewhere.&nbsp;Author(s) agree to the terms that the <strong>GPH Journal</strong> will have the full right to remove the published article on any misconduct found in the published article.</p> (Dinh Tran Ngoc Huy) (NWINYOKPUGI, NKIINEBARI PATRICK) Mon, 31 May 2021 19:06:20 +0000 OJS 60 Impact of Customer Satisfaction on Customer Retention: A Study of Customers of Selected Restaurants in Enugu Metropolis <p><em>The study examined the impact of customer satisfaction on customer retention of some selected fast food restaurants in Enugu metropolis. The research was conducted to provide empirical evidence on the relationship existing between customer satisfaction and customer retention to assist the management of fast food restaurants in Enugu metropolis to initiate policies and programs that will help them to continue to satisfy their customers. The specific objectives of the study was to examine the effects of trust, customer care, better communication, after sales service and promise fulfillment on customer retention in the fast food restaurants in Enugu metropolis. The research design used was the cross- sectional survey research design. The area covered by the study was Enugu metropolis and the instrument used was questionnaire that was confirmed using content validity and test-retest for reliability. The employed analytical techniques comprises of simple tables, percentages, simple regression in statistical package for social sciences ( SPSS version 20) to analyze and treat the data collected. The results obtained from the study revealed that trust, customer care, better communication, after sale services and fulfilled promises have positive and significant effects on customer retention of fast food restaurants in Enugu metropolis. Based on the findings, the study recommended that the managements of all the fast food&nbsp; restaurants in Enugu metropolis should deliver consistent, reliable and dependable services to their customers to gain their trust, provide adequate customer care to ensure that customers’ needs are met during and after the services are delivered, provide adequate and better communication networks to enable them collect and handle all complaints arising from product use, develop and maintain effective and efficient after sale services to ensure periodic calls and visit to keep customers informed of new offers and benefits and consistently re-evaluate performance against standard to ensure all promises made during the transaction are fulfilled</em>.<em>Customers are assets to every business organization and getting them satisfied after service use makes them to be loyal to the organization.</em></p> Anyionu, Samuel Chukwu, Mmamel, Uchenna Zita ##submission.copyrightStatement## Mon, 31 May 2021 19:01:45 +0000 Characteristic Analysis of Flipped Homes in Upper Arlington, Ohio: Average Square Footage, Duration and Year Built <p><em>House “flipping” is a trend that has caught the widespread attention of the public in recent years. Research papers and quality articles are currently available to potential house flippers are quite limited. There is very little scholarly research on house flipping. Many of the existing articles on the subject are low-level and not particularly useful (McLaughlin &amp;Jobe, 2018). A study conducted by Depken, Hollans, and Swidler (2009)serves as a foundational model in academic research on information that relates to house flipping, while a corporate replication and expansion later conducted by McLaughlin andJobe(2018) further built upon their model. While both of these studies are very useful, they are difficult for the public to access, and the complexity of the information given makes them difficult for the average potential property investor to use. This paper attempts to rectify some of the current issues in the resources available to both researchers, as well as aspirational home flippers. This work includes an overview of house flipping, providing potential and current property investors with key information about issues of relevance to residential property investing today. This work then transitions to discussing a research study conducted by the authors that explore key characteristics of a home flip and explores property data in a midwestern suburb. This work reaffirms that the average flip property is smaller and older than the average non-flip home, and identifies an average ownership duration given the dataset and predetermined definition of a flip. </em></p> <p><strong>&nbsp;</strong></p> Douglas Ruml, David Clarkin ##submission.copyrightStatement## Wed, 02 Jun 2021 00:00:00 +0000 Mindfulness and Employee Engagement of Hospitality Firms in Rivers State <p><em>Wholesome emotion and emotional attention of employees are evident when seeking mindfulness of such employees as it regards their engagement. This research work seeks to address issues relating to the mindfulness of employees in hospitality firms in Rivers State. Two hypotheses were stated and tested using Pearson’s Correlation Coefficient via SPSS of the ten hospitality firms. Ninety-nine (99) copies of the questionnaire were returned and analyzed out of the one hundred and fifteen (115) submitted. It was concluded that hospitality firms because of the sensitivity of the kind of services they render should incorporate mindfulness into the employee engagement process through employee emotional attention and wholesome emotion as this would drive the success of such firms. It was thus recommended that: Hospitality firms should make policies that would be with strict employee emotional attention emotion for it to find employees that are apt and suitable when engaging employees. Given that hospitality firms can only get the best out of their employees when they are properly engaged; these firms should employ ways to get the wholesome emotions of their employees as their mindfulness is considered.</em></p> Patience Nwokaego Anwuri, Amah Edwinah ##submission.copyrightStatement## Mon, 31 May 2021 00:00:00 +0000