ETHICS IN DATA COLLECTION AND ADVERTISING

  • Raheel A Chaudhry Bentley university
  • Paul D Berger Bentley University
Keywords: Advertising, Ethics, Customer Data

Abstract

This paper will explore the ethical connotations within the current advertising methods used by companies who want to market their products online. Specifically, the paper will focus on how customer data is collected and used via targeted advertising and what the ethics behind this method of advertising are. While marketers argue that targeted advertising using customer information results in greater consumer market efficiency, by sparking customers’ interests through tailored advertisements, many consumer privacy groups have questioned the ethicality of such practices.

Downloads

Download data is not yet available.

References

1. "Benefits Of Targeted Advertisements: A Spotify Fail." eREACH. N. p., 2013. Web. 15 July 2019.
2. “Big Data: 8 Intriguing Ways Companies Can Use Your Data” Villanovau N. p., 2019. Web. 15 July 2019.
3. "Council Post: Are You Ready For CCPA?." Forbes.com. N. p., 2019. Web. 15 July 2019.
4. Culnan, Mary & Clark, Cynthia. (2009). How Ethics Can Enhance Organizational Privacy: Lessons from the ChoicePoint and TJX Data Breaches.. MIS Quarterly. 33. 673-687. 10.2307/20650322.
5. "Facebook To Be Fined Record $5Bn, Reports Say." BBC News. N. p., 2019. Web. 15 July 2019.
6. "GDPR: What Is It And How Does It Impact My Business?." CRM Blog: Articles, Tips and Strategies by SuperOffice. N. p., 2019. Web. 15 July 2019.
7. "How Companies Turn Your Data Into Money." PCMAG. N. p., 2019. Web. 15 July 2019.
8. “Is Your Smartphone Secretly Listening To You?." Consumer Reports. N. p., 2019. Web. 15 July 2019.
9. IT. "How And Why Businesses Collect Consumer Data." Business News Daily. N. p., 2018. Web. 15 July 2019.
10. Johnson, J. (2011). Targeted Advertising and Advertising Avoidance. SSRN Electronic Journal.
11. Juels, Ari. "Targeted Advertising ... And Privacy Too." Topics in Cryptology — CT-RSA 2001 (2001): 408-424. Web. 15 July 2019.
12. Roberts, Mary Lou, and Berger, Paul D., "Direct Marketing Management," Prentice-Hall, 2nd Edition, 1999.
13. "Study: 71% Of Consumers Prefer Personalized Ads." Marketing Dive. N. p., 2016. Web. 15 July 2019.
14. "The Power Of Place: Geolocation Tracking And Privacy | Business Law Today From ABA." Business Law Today from ABA. N. p., 2019. Web. 15 July 2019.
Published
2019-07-31
How to Cite
Chaudhry, R., & Berger, P. (2019). ETHICS IN DATA COLLECTION AND ADVERTISING. GPH-International Journal of Business Management, 2(07), 01-07. Retrieved from http://gphjournal.org/index.php/bm/article/view/240