• Raheel A Chaudhry Bentley university
  • Paul D Berger Bentley University
Keywords: Advertising, Ethics, Customer Data


This paper will explore the ethical connotations within the current advertising methods used by companies who want to market their products online. Specifically, the paper will focus on how customer data is collected and used via targeted advertising and what the ethics behind this method of advertising are. While marketers argue that targeted advertising using customer information results in greater consumer market efficiency, by sparking customers’ interests through tailored advertisements, many consumer privacy groups have questioned the ethicality of such practices.


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How to Cite
Chaudhry, R., & Berger, P. (2019). ETHICS IN DATA COLLECTION AND ADVERTISING. GPH-International Journal of Business Management, 2(07), 01-07. Retrieved from